Online lead generation has never been more important

Talk to in-market car buyers through our online chat platform

Qualified leads, px details, finance & test drive requests

Avoids a race to the bottom using What Car?'s Target Price

Potential for increased sales and margins

Drive more leads to your dealership now

Our new purpose-built ecommerce platform has been specifically designed to connect potential car buyers with dealers across the UK, using a safe messaging environment.

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News & advice

What Car? adds online stock car sales functionality to New Car Buying platform
Retailers using What Car?’s lead generation New Car Buying platform can start online sales of unregistered, pre-registered and nearly new cars - New feature allows…
Interview – Mike Hawes, chief executive, Society of Motor Manufacturers and Traders (SMMT)
Mike Hawes is chief executive of the Society of Motor Manufacturers and Traders (SMMT), the body that represents the interests of the automotive industry. Consequently,…
PCP renewals continue to drive the market, but one in five buyers are concerned about maintaining payments
Weekly poll: How Covid-19 has changed the attitudes of PCP customers This is the latest report in a series of weekly updates for industry colleagues…
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