2021 What Car? Car of the Year Awards winners to be revealed in week-long online extravaganza

– The 2021 What Car? Car of the Year Awards will be entirely digital, hosted online, on video and across social media
– Awards to be run in association with headline partner ALA Insurance, one of the UK’s largest GAP and motor insurance providers
– Car buyer-focused awards will celebrate the very best new cars for every budget and need
– Winners will be announced online from Monday, 11 January, culminating in overall Car of the Year announcement on Thursday, 15 January
– The 2020 reigning champions can be seen at: www.whatcar.com/awards

The 2021 What Car? Car of the Year Awards in association with ALA Insurance will be announced across a week-long, entirely digital event, with the very best cars on sale celebrated online, on video and across social media.

The 44th What Car? Awards have been re-imagined as a result of the ongoing Covid-19 crisis, with a greater emphasis than ever on reaching a large, highly-engaged consumer audience and ensuring that they are the most influential car-buying awards in the calendar.

Overall category and price point winners will be announced across the opening three days of the event, giving each car more opportunity than ever to sit in the spotlight for would-be buyers, prior to the overall Car of the Year award winner being announced on the final day. As always, a magazine summarising the winners will be published immediately afterwards.

Steve Huntingford, editor of What Car?, said: “The What Car? Awards have always been about helping consumers buy the best car for their needs and budget, and rather than merely replace our traditional ceremony at the Grosvenor House with a virtual equivalent, I’m delighted that we’ve taken the opportunity to completely rethink our approach and put car buyers at the very heart of our announcements.

“Our new format will help us spread the word about our winners wider than ever before, as well as giving all of our winning manufacturers more time to shout about their achievements before further category winners are revealed. Making our announcements simultaneously online, on video and through our social media channels gives us a great opportunity to get everyone talking about the What Car? Awards more than ever.”

The What Car? Awards’ headline sponsor, ALA is one of the UK’s largest suppliers of GAP and other motoring insurances. It operates with the goal of “protecting your investment”, offering highly-rated policies, specialist knowledge and exceptional levels of service ensure years of customer loyalty.

The 2021 What Car? Car of the Year Awards categories will include Value Car, Small Car, Family Car, Small SUV, Family SUV, Large SUV, Luxury SUV, Executive Car, Plug-in Hybrid, Electric Car and the overall Car of the Year.