What Car? offers free online trial

What Car? to offer free subscription to its New Car Buying platform during Coronavirus outbreak

● Retailers and manufacturers to be given free access to What Car?’s New Car Buying platform

● From April until end of June, businesses – existing and new – will not be charged to use platform

● No contractual tie-in after this period for new users

● Decision taken amid the growing Coronavirus pandemic that is starting to disrupt the new car market in the short-term

What Car? is offering access to its New Car Buying online platform and lead management service for free for the next three months, with no tie-ins afterwards for new users.

With Britain’s new car industry facing a turbulent future amid the Coronavirus pandemic, What Car? has opened its free-to-use offer to all franchised dealers and manufacturers, allowing them to access the car-buying website’s in-market audience directly. The offer applies to existing and new customers and will run to at least the end of June.

Rachael Prasher, Managing Director of What Car?’s parent company, Haymarket Automotive, explained:

“This is the right thing to do – for the industry and for us. I’ve heard it said a lot in the last few days but we are all in this together. A thriving car buying marketplace needs a thriving car industry and this is one immediate way we can work together to keep the pipeline of buyers stocked up, even if that pipeline is slower to convert than usual.

She added: “Today the sense of shock and turmoil feels profound, but there is evidence that strong planning now can mitigate shock later. China is seeing tentative but encouraging signs of recovery after sales dramatically slowed at the start of the year, and we’re still seeing traffic and interest from consumers here.  We all hope any disruption will be short-term and we intend to be available as part of the solution for automotive retailers and manufacturers.”

For more details:

Call 020 8267 4138 or email support@whatcar.com