Family Cars Target Price analysis

Target Price: This month’s Analysis of new car incentives

The average cash Target Price discount is continuing to trend lower and is currently 6.3% or £1745 per car in the family car market. The typically available PCP APR, meanwhile, remains constant at 3.8%, but the finance deposit contribution is down 5.6% to £995 per car.

These reductions in Target Price savings reflect the better availability of many family cars as well as the increasing number of electric, hybrid and plug-in hybrid cars within the segment.

Peugeot dealers are offering the best Target Price discount, with an average 11.4% or £2810 per car saving on 308 hatchback versions, followed by Mercedes-Benz dealers with a typical 10.4%, or £3087 per car discount on A-Class models.