Hyundai Ioniq Competitor Insight – November 2018

Hyundai Ioniq driving down a road - Competitor Insight

Hyundai Ioniq Competitor Insight

The Ioniq is available as an electric car, a hybrid and a plug-in hybrid. Buyers therefore compare it with hybrids (such as the Toyota Prius) and plug-in hybrids (like the Volkswagen Golf GTE and Mitsubishi Outlander PHEV). As well as, dedicated electric cars, including the Nissan Leaf and Renault Zoe. Also present are the Volkswagen Passat, and the smaller Toyota Yaris, which is popularly bought as a hybrid.

Among the 10 main rivals, half become more attractive after research, with interest in the hybrid Kia Niro rising from 5.5% to 15.1% and the Leaf from 12.9% to 16.3%.

Models whose appeal significantly falls away include the Golf GTE (10.2% to 5.8%). In addition to, the BMW i3 electric car (9.1% to 5.4%) and the Prius (23.4% to 19.3%).

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