Impact of the What Car? Awards – 2019

Kia e-Niro What Car Awards 2019

Enormous online traffic spikes for every category winner of the What Car? Awards – 2019

What Car?’s Car of the Year Awards, run annually since 1978, has become an annual landmark for the British automotive industry, for the very good reason that they hugely influence buyers.

The effect of the announcements is evidenced in the traffic patterns on whatcar.com, with the winning cars enjoying huge spikes in interest.

The overall winner for 2019, the Kia e-Niro, attracted enough attention post-Awards to register a significant spike on Google in general, not just on whatcar.com, underlining the wider impact the Awards have on buyer behaviour.

Here is the effect the Awards had on the traffic for each category winner, expressed as a percentage of the daily traffic on Monday 21 January, the day before the ceremony.

City Car – Kia Picanto  +2500%
Small Car – Volkswagen Polo  +11,300%
Family Car – Skoda Octavia  +1700%
Small SUV – Seat Arona  +1100%
Family SUV – Volvo XC40  +1700%
Large SUV – Peugeot 5008  +1200%
Luxury SUV – Audi Q7  +900%
Sports SUV – Cupra Ateca  +16,100%
MPV – Citroën Berlingo  +103,200%
Estate Car – Skoda Superb  +35,400%
Hot Hatch –Honda Civic Type R  +11,700%
Convertible –Mercedes-Benz S-Class  +200%
Coupé –Audi A5  +2400%
Sports Car –Alpine A110  +30,000%
Performance Car –Alfa Romeo Giulia Quadrifoglio  +300%
Electric Car –Kia e-Niro  +2000%
Hybrid Car – Hyundai Ioniq Hybrid  +200%
Plug-in Hybrid – Volvo XC90  +200%
Executive Car –  BMW 3 Series  +200%
Luxury Car – BMW 5 Series  +100%
Pick-up – Volkswagen Amarok  +200%
Reader Award – Honda Urban EV  +600%
Car of the Year – Kia e-Niro  +2000%

For further insight from whatcar.com’s unique website data, please contact insights@haymarket.com