Kia e-Niro Competitor insight
Cross-shopping on whatcar.com
The strongest competition to the What Car? Car of the Year comes from its close relation, the Hyundai Kona Electric; at the start of the research process, almost 25% are considering it. However, that figure drops to 16.2% by the time they’re ready to buy. The Nissan Leaf, by contrast, starts as the second most-considered rival at 15.5% and strengthens to 17.3% by the end of the process to become the strongest challenger.
Other models whose appeal improves during the investigation process include the hybrid and plug-in hybrid versions of the Niro, the Hyundai Ioniq – available as a hybrid, plug-in hybrid or electric car – and the Volkswagen Passat, which offers the choice of petrol, diesel or plug-in hybrid power.
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