Most popular brands

Top 20 most searched-for new car reviews by brand on whatcar.com

While there’s little change at the top of our list of the most popular brands on Whatcar.com this month, there’s plenty of movement lower down. For one thing, Dacia enters the top 20, buoyed no doubt by a five-star rating for the latest Sandero, followed by being named as our Car of the Year for 2021. Such a title means we expect Dacia to rise further up our rankings over the coming months. Elsewhere, Jaguar rises from 18th position to 15th, helped by big Target Price savings on models including the E-Pace family SUV and the I-Pace electric SUV. Honda slips down our rankings, from 12th position to 17th, despite the latest Jazz small car being well received in our review. Target Price savings are slim across the current Honda range, however, with the largest being up to £2601 off the CR-V large SUV.

Brand / UK sales ranking 2020 / Market % December 2020

1. BMW / 3 / 7.7%
2. Volkswagen / 2 / 11.8%
3. Audi / 5 / 5.6%
4. Skoda / 10 / 3.7%
5. Mercedes-Benz / 4 / 5.6%
6. Ford / 1 / 8.6%
7. Toyota / 7 / 4.3%
8. Hyundai / 13 / 2.5%
9. Kia / 9 / 2.7%
10. Volvo / 14 / 3.4%
11. Land Rover / 11 / 3.4%
12. Lexus / 28 / 0.6%
13. Mazda / 22 / 1.0%
14. Seat  / 16 / 3.1%
15. Jaguar / 21 / 2.5%
16. Peugeot / 12 / 4.1%
17. Honda / 19 / 1.0%
18. Suzuki  / 23 / 1.0%
19. Dacia / 25 / 0.3%
20. Mini / 15 / 3.1%

To run bespoke brand reports using whatcar.com market data, please contact insights@haymarket.com