Most popular brands – November 2018

Audi are the most searched for brand this month. And this is the new Audi A1 Sportback driving on a road

Top 20 most searched-for new car reviews by brand on whatcar.com

It has been another poor month for Audi in terms of sales, but it’s once again the most searched-for marque on whatcar.com. German brands take the top four slots, in fact, while winning a 29.5% share of the UK market too.

Land Rover is the fifth most searched-for brand, with premium marques taking six of the top 10 spots, Jaguar included in ninth. Jaguar is only the 20th best in sales terms, but the big difference between its search and sales rankings suggests its market share should increase.

UK market leader Volkswagen is the highest-placed volume brand in third, while Ford (the second best seller in November) is sixth, followed by Seat and Skoda.

Brand / UK Sales Ranking / Market %, Nov 18

1.  Audi / 7 / 4.3%
2.  BMW / 3 / 8.1%
3.  Volkswagen / 1 / 9.9%
4.  Mercedes-Benz / 5 / 7.2%
5.  Land Rover / 14 / 3.3%
6.  Ford / 2 / 9.2%
7.  Seat / 12 / 3.4%
8.  Skoda / 9 / 3.9%
9.  Jaguar / 20 / 1.7%
10.  Volvo / 17 / 2.8%
11.  Nissan / 11 / 3.6%
12.  Kia / 6 / 4.4%
13.  Vauxhall / 4 / 7.3%
14.  Peugeot / 13 / 3.3%
15.  Toyota / 10 / 3.9%
16.  Hyundai / 15 / 3.0%
17.  Mazda / 22 / 1.6%
18.  Suzuki / 14 / 1.3%
19.  Honda / 18 / 1.9%
20.  Citroën / 19 / 1.8%

To run bespoke brand reports using whatcar.com market data, please contact insights@haymarket.com