Most popular brands – September 2018

Top 20 most searched-for new car reviews by brand on whatcar.com

There’s a notable disconnect between several of the brands heading this table and their market shares, which are far lower than usual. The reason is a shortage of cars meeting the new WLTP emission tests and the need for dealers to clear stocks of pre-registered, non-WLTP-compliant models.

So while Audi was the most searched-for brand during September, its 4.1% market share placed it 10th in the sales league rather than in the top four.

BMW, by contrast, was the month’s third most searched-for marque and fourth best-selling brand, with an 8.3% market share. Ford also placed well in searches while regaining its best-selling brand title.

Brand / UK Sales Ranking / Market %, April 18

1.  Audi / 10 / 4.1

2.  Volkswagen / 8 / 4.8

3.  BMW / 4 / 8.3

4.  Seat / 22 / 1.6

5.  Ford / 1 / 9.8

6.  Skoda / 16 / 2.2

7.  Mercedes-Benz / 2 / 8.9

8.  Nissan / 6 / 5.0

9.  Hyundai / 9 / 4.8

10.  Kia / 7 / 4.8

11.  Volvo / 15 / 2.5

12.  Peugeot / 12 / 3.3

13.  Vauxhall / 3 / 8.5

14.  Land Rover / 11 / 3.8

15.  Toyota / 5 / 5.6

16.  Mazda / 20 / 2.0

17.  Suzuki / 24 / 0.9

18.  Jaguar / 19 / 2.1

19.  Renault / 14 / 3.0

20.  Dacia / 18 / 2.2

To run bespoke brand reports using whatcar.com market data, please contact insights@haymarket.com