Nearly nine out of 10 buyers avoid brands with a poor reliability record
Nearly nine out of 10 in-market buyers avoid brands with unreliable vehicles, according to the latest research from What Car?.
In its latest industry study of 8378 in-market buyers, 88.1% said they avoid buying from brands with a poor reputation for reliability. The research also found 92.3% consider a car maker’s reliability record when making a purchase, with 48.7% making it a priority. The study shows the importance of reliability to brand perception and the effect it has on purchasing decisions.
What Car? ranks Britain’s most reliable brands and vehicles each year through an ownership study where owners are asked to highlight whether their car has gone wrong in the past 12 months, the types of problems they’ve encountered, the cost of repairs and how long their vehicle had to be off the road. You can see the results of the latest What Car? Reliability Survey here.
The weekly study also found used car buyers expect good reliability when making a purchase, with 60.1% expecting their next used car to run faultlessly for at least a year, while 29.6% only expect minor work during the course of ownership. Nearly a third of respondents in this week’s study said they were looking to buy a used vehicle next, and just 35.7% said they have previously had a bad experience buying a used car.
What Car? also found one in five car buyers are considering buying a car to avoid using public transportation in the future, as the Covid-19 pandemic causes people to be more careful about how they travel and commute.