New Car Buying Discounts – May 2020

Target Price Top 10 largest new car discounts this month

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models in which there is a fierce manufacturer- driven battle for market share.

1.  Volkswagen Golf SV 1.0 TSI 115 S / 25.2%
2.  BMW 4 Series 430d M Sport Auto / 24.0%
3.  Mercedes-Benz E-Class Estate E220d SE / 23.9%
4.  Volkswagen Passat 1.5 TSI SE / 22.4%
5. Citroën Grand C4 Spacetourer All models / 22.3%
6.  Seat Leon 1.0 TSI SE / 21.9%
7.  Mercedes-Benz C-Class C180 S / 21.5%
8.  Vauxhall Grandland X 1.5 Turbo D SE / 20.6%
9.  BMW i8 Coupé / 20.3%
10. Volkswagen Touran 1.5 TSI Evo SE / 19.9%

Target Price Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s, mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Skoda Superb 2.0 TDI S / -10.7%
2.  Skoda Kamiq 1.0 TSI 95 S / -9.6%
3.  Skoda Scala 1.0 TSI 95 S / -8.8%
4.  Citroën C4 Cactus 1.5 BlueHDi 130 Flair EAT6 / -6.6%
5.  Honda Civic 1.0 VTEC Turbo 126 SE / -5.1%
6.  Peugeot 3008 1.2 Puretech 130 Allure / -4.5%
7.  Citroën C1 All models / -4.3%
8.  Citroën C3 Aircross 1.5 BlueHDi Feel / -3.8%
9.  Mini Clubman 1.5 Cooper Classic / -2.5%
10.  Kia XCeed All models / -2.3%