New Car Buying Marketplace Insights

New Car Buying: cars generating the most leads from buyers at whatcar.com

Five new SUV models make our top 20 this month, including high-end examples like the Land Rover Discovery Sport and Audi Q5, but it’s the Volvo XC60 that rises the farthest up our list, jumping into 11th spot from outside the top 20. Helping that rise, no doubt, is the fact that discounts on Volvo’s large SUV have rarely been better, with savings of up to £6338 possible.

An increase in the size of discounts on the Mercedes-Benz A-Class helps that car to gain four places, too, with savings of up to £4145 possible. The Ford Focus also moves up five places this month, buoyed by dealers offering larger discounts than on rivals such as the Vauxhall Astra and Honda Civic. Discounts on the Focus are larger than those available on the outgoing Volkswagen Golf, too.

1.  Volvo XC40
2.  Range Rover Evoque
3.  Kia e-Niro
4.  Volkswagen Polo
5.  Volkswagen Golf
6.  Seat Arona
7.  Skoda Karoq
8.  Volkswagen T-Cross
9.  Mercedes-Benz A-Class
10.  Kia Picanto
11.  Volvo XC60
12.  Audi Q5
13.  Land Rover Discovery Sport
14.  Seat Ateca
15.  Ford Focus
16.  Nissan Qashqai
17.  Skoda Kodiaq 
18.  Volkswagen Tiguan
19.  Audi A3 Sportback
20.  Ford Fiesta

Cars generating the most leads from buyers at whatcar.com

New Car Buying: brands generating the most leads from buyers at whatcar.com

Volkswagen claims the top spot again this month, generating 52% more leads for dealers than our second-place brand, Audi. Helping this is the fact that Volkswagen offers big discounts consistently across its range, including more than £5000 off the Arteon executive car. Skoda cash discounts are up across the board, too, including on the firm’s newest model, the Scala family hatchback.

1.  Volkswagen
2.  Audi
3.  Kia
4.  Volvo
5.  Seat 
6.  Skoda
7.  Land Rover
8.  Mercedes-Benz 
9.  BMW
10.  Toyota
11.  Ford
12.  Nissan
13.  Hyundai
14.  Mazda
15.  Citroën 
16.  Jaguar
17.  Peugeot
18.  Vauxhall
19.  Honda
20.  Renault

Cars generating the most leads from buyers at whatcar.com

To find out more about the What Car? New Car Buying service, contact insights@haymarket.com