New Car Buying Marketplace Insights

New Car Buying Marketplace Insights

New Car Buying: cars generating the most leads from buyers at whatcar.com

The Mercedes-Benz A-Class is once again attracting plenty of interest on What Car? New Car Buying, while the Volvo XC40 family SUV has generated the most leads in a month for the first time.

Volkswagen puts four models in the top 10 – the Polo, Golf, T-Roc and T-Cross – while sister brand Seat fields three in the top 20: the Arona, Ibiza and Ateca.

Two related Korean city cars rank, in the form of the Kia Picanto (seventh) and the Hyundai i10 (20th).

Notable moves among the top 20 manufacturers generating most leads include Kia’s ascent from seventh to fifth, Volvo’s from eighth to fifth and Jaguar’s from 16th to 14th. Volkswagen is top again.

1.  Volvo XC40
2.  Volkswagen Polo
3.  Volkswagen Golf
4.  Seat Arona
5.  Mercedes-Benz A-Class
6.  Volkswagen T-Cross
7.  Kia Picanto
8.  Volkswagen T-Roc
9.  Skoda Karoq
10.  Range Rover Evoque
11.  Ford Fiesta
12.  Seat Ateca
13.  Seat Ibiza
14.  Ford Focus
15.  Mazda CX-5
16.  Kia e-Niro
17.  Hyundai Ioniq
18.  Suzuki Vitara
19.  Toyota RAV4
=20.  Audi Q2
=20.  Hyundai i10

New Car Buying: brands generating the most leads from buyers at whatcar.com

These leads are generated by the more than 300 dealers, representing a wide variety of brands, that are now participating on the What Car? New Car Buying online platform. All leads are being generated at or below What Car?’s Target Price. Target Prices are set by our team of mystery shoppers, who determine a fair price for both dealer and buyer.

1.  Volkswagen
2.  Seat
3.  Mercedes-Benz
4.  Audi
5.  Kia
6.  Volvo
7.  Skoda
8.  BMW
9.  Ford
10.  Toyota
11.  Land Rover
12.  Mazda
13.  Hyundai
14.  Jaguar
15.  Suzuki
16.  Vauxhall
17.  Honda
18.  Nissan
19.  Peugeot
20.  Dacia

To find out more about the What Car? New Car Buying service, contact insights@haymarket.com