New fonts make What Car? easier to read and more accessible for neurodiverse audiences

  • What Car? reveals new-look website

  • New sans serif font selected to be more accessible for neurodiverse audiences

  • Typographical switch underlines What Car?’s ongoing commitment to publishing the most accessible car reviews and advice for UK car buyers and owners

  • To see the new look go to www.whatcar.com/reviews

Britain’s leading consumer champion and car-buying website What Car? has reiterated its commitment to ensuring its content is as accessible as possible by switching its typography to neurodiverse-friendly sans serif fonts.

The move follows the advice of the British Dyslexia Association and takes into account wider neurodiverse insights about making written content as easy to access as possible. Other standard practices include minimising the use of italics, using font sizes of 14 point and above, ensuring character counts do not exceed 70 per line and breaking up large blocks of content with images and videos.

What Car? editor Steve Huntingford said: “Providing the most accessible but in-depth car- buying reviews and advice has always been at the heart of the way we’ve written and presented What Car?, but as research highlights new, more inclusive ways to present our content we will move quickly to embrace them.

“The switch in fonts is a step on the journey to embracing the needs of the neurodiverse community. We recognise that there is more for us to do, and our commitment is to use the latest insights and research to evolve and develop our output to suit the needs of our entire audience.”

The change is also reflected in the ongoing press releases issued by What Car?, which will now also be written in sans serify.

What Car? product manager Liv Horner, who led the work on the font selection, said: “We’ve learned a lot as we’ve delved deeper into this project, and I’m looking forward to putting that research to further use across the What Car? website and magazine, as well as sharing our learnings across Haymarket Automotive.

“Design is often subjective, but by putting research and data at the heart of the project I’m confident we’ve achieved our goal of refreshing the website in a way that makes it more user-friendly for everyone. The team has worked incredibly hard to accommodate our goals and we’re all proud of the new look.”

The new-look pages are now live on whatcar.com.