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Most-Read New Car Reviews - May 2019
Top 20 most-read new car reviews on whatcar.com In the wake of being named our 2019 overall Car of the Year, the electric Kia e-Niro…
Interview - Darren Guiver, Managing director, Group 1 Automotive
An Interview With The Managing Director of Group 1 Automotive DARREN GUIVER is managing director of Group 1 Automotive in the UK. The company’s portfolio…
Most Popular Lease Searches - April 2019
Most popular lease searches by brand on whatcar.com The big German quartet continue to dominate this table, while Volkswagen Group marques Seat and Skoda place…
Most Popular Features - April 2019
Top 10 most popular features and advice stories on whatcar.com Advice on the best and worst hybrids continues to be the most read on whatcar.com,…
Most Popular First Drives - April 2019
Top 10 most popular new car first drives on whatcar.com Models with electric motors and petrol engines were March’s most popular. The rankings of the plug-in…
Most Searched-For Brands - April 2019
Top 20 most searched-for new car reviews by brand on whatcar.com BMW usurped Volkswagen as the most searched-for brand on whatcar.com during March. This was…
Most-Popular New Car Reviews - April 2019
Top 20 most-popular new car reviews on whatcar.com Seat once again took a one-two last month, with its Arona and Ateca SUVs. Not many years ago,…
Interview - Scott Gairns, Managing Director, Sophus3
How online data analysis is driving car makers forward SCOTT GAIRNS IS the managing director of Sophus3, a leading digital intelligence firm operating in and…
Interview - Peter Smyth, Group Director, Swansway
Building and maintaining a £780m family business THE SWANSWAY GROUP was founded in 2003 by Michael Smyth and his sons, David, John and Peter. Prior…
Target Price Analysis - Diesels
No diesel ‘firesale’ in sight as dealers remain confident over fuel’s future - Despite a drop in sales, diesel discounts only marginally larger than for…
Target Price Analysis - March 2019
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers over the past…
What Car?’s Auto Response
What Car?’s Auto Response Increases Ready-To-Buy Customer Enquiries Three-Fold · Retailers using What Car?’s New Car Buying platform can now create an automatic response to…
Most Popular Used Reviews - March 2019
Top 20 most popular used car reviews on whatcar.com A couple of large and once-pricey premium SUVs feature in February’s top 20 most searched-for used…
What Car?’s Power To Inform - March 2019
What Car?’s Power To Inform - Honda To Close Swindon Plant There's no doubt that What Car? is seen as a reliable news source when…
What Car? Electric Vehicle White Paper
Manufacturers and dealers need to close the electric vehicle ‘Knowledge Gap’ to boost sales Electric vehicles (EVs) have finally become part of the mainstream conversation,…
Most Popular Lease Searches - March 2019
Top 10 most popular new car lease searches by brand on whatcar.com This month's top 10 is split equally between premium and volume brands. The…
Most Popular Features - March 2019
Top 10 most popular features and advice stories on whatcar.com What Car? readers are a pragmatic bunch; the fact that hybrid buying advice was the…
Most Popular First Drives - March 2019
Top 10 most popular new car first drives on whatcar.com The top 10 most popular first drives in February were an unusual selection, in that…
Most Searched-For Brands - March 2019
Top 20 most searched-for new car reviews by brand on whatcar.com Volkswagen proved to be the most popular brand on whatcar.com during February. It was also…
Most-Read Reviews - March 2019
Top 20 most-read reviews on whatcar.com What do the Hyundai Ioniq, Volkswagen Polo and Mercedes-Benz A-Class have in common? Yes, all are fairly new hatchbacks…
Interview - Mike Hawes, CEO, the Society of Motor Manufacturers and Traders
An Interview With The CEO of the Society of Motor Manufacturers and Traders (SMMT) As CEO of the Society of Motor Manufacturers and Traders (SMMT)…
Impact of the What Car? Awards - 2019
Enormous online traffic spikes for every category winner of the What Car? Awards - 2019 What Car?’s Car of the Year Awards, run annually since 1978,…
Most popular first drives - January 2019
Top 10 most popular new car first drives on whatcar.com If you need any more confirmation that the most popular new cars recently are SUV's,…
Most searched for brands - January 2019
Top 20 most searched-for new car reviews by brand on whatcar.com Audi’s market share has improved slightly on December’s showing, but it’s still constrained by…
Most-read new car reviews - January 2019
Top 20 most popular new car reviews on whatcar.com The surge of the electric Kia e-Niro to the top of January's most popular review table,…
Interview - Paul Philpott, UK president and CEO, Kia
An Interview With The UK President & CEO of a Promising Manufacturer - Kia KIA’S UK PRESIDENT and CEO Paul Philpott is used to success,…
Most popular lease searches - December 2018
Top 10 most popular new car lease searches by brand on whatcar.com The first six brands here clearly have a firm grip on their share;…
Most popular news - December 2018
Top 10 most popular news features and advice stories on whatcar.com Information about today’s most practical electrified cars – hybrids – continues to be the…
What Car? Car of the Year 2019
An Electric Vehicle (EV) Was Crowned Overall Champion At The What Car? Car Of The Year Awards, For The First Time What Car? has named the Kia e-Niro…
Most popular first drives - December 2018
Top 10 most popular new car first drives on whatcar.com The rising interest in electrified models is evident here. With Tesla’s new, more affordable Model…
Most popular brands - December 2018
Top 20 most searched-for new car reviews by brand on whatcar.com Seat achieved the biggest difference between December ranking in sales terms (17th) and its…
Most popular reviews - December 2018
Top 20 most-read new car reviews on whatcar.com Two striking entries in this table this month are Vauxhall’s Crossland X and Grandland X SUVs, in…
Interview - Darren Edwards, CEO, Sytner Group
An Interview With The CEO of Britain’s Largest Automotive Retailer DARREN EDWARDS IS CEO of the Sytner Group and has overseen the Penske-owned company’s rise to…
Nearly half of new car buyers expect manufacturers to discount their new models from the advertised list price, according to new data from What Car?
Nearly half (44.5%) of new car buyers expect manufacturers to discount their new models from the advertised list price, according to new data from What…
New Car Sales 2018 - BBC Breakfast
Rachel Burgess Features On The BBC Breakfast Show To Discuss New Car Sales Data - 2018 According to the Society of Motor Manufacturers and Traders (SMMT),…
New Car Registration Data - 2018
New cars registered in the UK in 2018 is down 7% on the previous year According to the Society of Motor Manufacturers and Traders (SMMT),…
New Car Buying Marketplace Insights - November 2018
Brands generating the most leads from buyers at whatcar.com There’s not much change at the top of the chart of brands generating the most leads…
Toyota C-HR Competitor Insight - November 2018
Toyota C-HR Competitor Insight Toyota’s distinctive family SUV is available as a hybrid or with only a turbocharged petrol engine. Despite this, only two hybrid models…
Hyundai Ioniq Competitor Insight - November 2018
Hyundai Ioniq Competitor Insight The Ioniq is available as an electric car, a hybrid and a plug-in hybrid. Buyers therefore compare it with hybrids (such…
EV Real Range Tests - November 2018
EV Real Range Tests - Our New Test For Electric Cars And The First Batch Of Results With electric cars recording huge sales rises every…
Target Price Analysis - November 2018
Target Price - Top 10 highest % new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the…
What Car?’s power to inform (Paint colours) - November 2018
What Car?’s power to inform - How colour affects a car’s resale value This is an article that can save readers money and make their…
Most popular used reviews - November 2018
Top 20 most popular used car reviews on whatcar.com The appeal of two obsolete Jaguar Land Rover models is very evident in this month’s top…
What Car?’s power to inform - November 2018
Subscribing to a car The idea of paying a single monthly figure for the use of a car, plus insurance, road tax and maintenance, is…
Most popular new car lease searches - November 2018
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Volkswagen has leapt to the…
Most popular news - November 2018
Top 10 most popular features and advice stories on whatcar.com The three most popular articles in this table reflect the public’s growing interest in alternatively…
Most popular first drives - November 2018
Top 10 most popular new car first drives on whatcar.com The return of the Toyota Corolla is clearly of great interest to whatcar.com readers; the…
Most popular brands - November 2018
Top 20 most searched-for new car reviews by brand on whatcar.com It has been another poor month for Audi in terms of sales, but it’s…
Most popular reviews - November 2018
Top 20 most popular new car reviews on whatcar.com This table is heavily populated with models that appeared in last month’s chart, with several being…
Interview - Sue Robinson, Director, National Franchised Dealers Association
How the NFDA links dealers, car makers and government SUE ROBINSON IS the director of the National Franchised Dealers Association (NFDA), which represents franchised car…
Most popular new car lease searches - October 2018
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Jaguar has been renewing its…
Most popular news - October 2018
Top 10 most popular features and advice stories on whatcar.com The fast-rising interest in electrified vehicles is very evident in the most popular news and…
Most popular first drives - October 2018
Top 10 most popular new car first drives on whatcar.com Despite the public relations issues that Tesla CEO Elon Musk has caused the American manufacturer…
Most popular brands - October 2018
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a significant disconnect between several of the brands heading this table and their…
Most popular reviews - October 2018
Top 20 most-read new car reviews on whatcar.com SUVs accounted for 16 of the top 20 most searched-for models on whatcar.com during October, with the…
Interview - Rawdon Glover MD, Jaguar Land Rover
How Jaguar Land Rover will attack the challenges ahead Rawdon Glover was appointed managing director of Jaguar Land Rover (JLR) in the UK earlier this…
Analysis of new car incentives - September 2018
Target Price September – Analysis of new car incentives • It’s not often that UK franchised dealers get a run of good news, but the…
New car discount reductions - September 2018
Target Price – Top 10 new car discount reductions These are the discounts that have reduced by the greatest amount over the past month, as…
The highest new car discounts - September 2018
Target Price - Top 10 highest % new car discounts in September  These are the largest discounts revealed by the What Car? mystery shoppers over…
The UK’s quietest cars - September 2018
What Car?’s power to inform - The UK’s quietest cars revealed What Car? regularly reveals cars that are best in a certain, specific area, knowing…
Most popular used reviews - September 2018
Top 20 most popular used car reviews on whatcar.com The Nissan Qashqai, one of the first family SUVs and one of the most perennially popular,…
Annual Reliability Survey 2018
What Car?’s power to inform - Reliability Survey 2018 What Car?’s annual Reliability Survey is a vital part of the service it provides to readers,…
Most popular brands - September 2018
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a notable disconnect between several of the brands heading this table and their…
Most popular reviews - September 2018
Top 20 most-read new car reviews on whatcar.com The appeal of What Car? as an information source for buyers shopping at widely varying price points…
Interview - John Tordoff Chief executive, JCT600
Be prepared to do things differently to compete JOHN TORDOFF IS chief executive of the family-owned JCT600 chain of dealerships, which cover 52 sites and…
Most popular first drives - September 2018
Top 10 most popular new car first drives on whatcar.com An impressively disparate array of first drive reviews appealed to What Car? readers last month.…
Most popular features - September 2018
Top 10 most popular features and advice stories on whatcar.com Ford appears prominently among September’s most-read features and advice stories, for both good and bad…
Most popular brands for lease - September 2018
Top 10 most popular brands for lease on whatcar.com Premium manufacturers dominate the list of the most popular brands for lease by search results ,…