Nearly half (44.5%) of new car buyers expect manufacturers to discount their new models from the advertised list price, according to new data from What…
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Read the latest insights, news and advice for increasing your sales, margins and more.
Rachel Burgess Features On The BBC Breakfast Show To Discuss New Car Sales Data - 2018 According to the Society of Motor Manufacturers and Traders (SMMT),…
New cars registered in the UK in 2018 is down 7% on the previous year According to the Society of Motor Manufacturers and Traders (SMMT),…
Brands generating the most leads from buyers at whatcar.com There’s not much change at the top of the chart of brands generating the most leads…
Toyota C-HR Competitor Insight Toyota’s distinctive family SUV is available as a hybrid or with only a turbocharged petrol engine. Despite this, only two hybrid models…
Hyundai Ioniq Competitor Insight The Ioniq is available as an electric car, a hybrid and a plug-in hybrid. Buyers therefore compare it with hybrids (such…
EV Real Range Tests - Our New Test For Electric Cars And The First Batch Of Results With electric cars recording huge sales rises every…
Target Price - Top 10 highest % new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the…
What Car?’s power to inform - How colour affects a car’s resale value This is an article that can save readers money and make their…
Top 20 most popular used car reviews on whatcar.com The appeal of two obsolete Jaguar Land Rover models is very evident in this month’s top…
Subscribing to a car The idea of paying a single monthly figure for the use of a car, plus insurance, road tax and maintenance, is…
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Volkswagen has leapt to the…
Top 10 most popular features and advice stories on whatcar.com The three most popular articles in this table reflect the public’s growing interest in alternatively…
Top 10 most popular new car first drives on whatcar.com The return of the Toyota Corolla is clearly of great interest to whatcar.com readers; the…
Top 20 most searched-for new car reviews by brand on whatcar.com It has been another poor month for Audi in terms of sales, but it’s…
Top 20 most popular new car reviews on whatcar.com This table is heavily populated with models that appeared in last month’s chart, with several being…
How the NFDA links dealers, car makers and government SUE ROBINSON IS the director of the National Franchised Dealers Association (NFDA), which represents franchised car…
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Jaguar has been renewing its…
Top 10 most popular features and advice stories on whatcar.com The fast-rising interest in electrified vehicles is very evident in the most popular news and…
Top 10 most popular new car first drives on whatcar.com Despite the public relations issues that Tesla CEO Elon Musk has caused the American manufacturer…
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a significant disconnect between several of the brands heading this table and their…
Top 20 most-read new car reviews on whatcar.com SUVs accounted for 16 of the top 20 most searched-for models on whatcar.com during October, with the…
How Jaguar Land Rover will attack the challenges ahead Rawdon Glover was appointed managing director of Jaguar Land Rover (JLR) in the UK earlier this…
Target Price September – Analysis of new car incentives • It’s not often that UK franchised dealers get a run of good news, but the…
Target Price – Top 10 new car discount reductions These are the discounts that have reduced by the greatest amount over the past month, as…
Target Price - Top 10 highest % new car discounts in September These are the largest discounts revealed by the What Car? mystery shoppers over…
What Car?’s power to inform - The UK’s quietest cars revealed What Car? regularly reveals cars that are best in a certain, specific area, knowing…
Top 20 most popular used car reviews on whatcar.com The Nissan Qashqai, one of the first family SUVs and one of the most perennially popular,…
What Car?’s power to inform - Reliability Survey 2018 What Car?’s annual Reliability Survey is a vital part of the service it provides to readers,…
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a notable disconnect between several of the brands heading this table and their…
Top 20 most-read new car reviews on whatcar.com The appeal of What Car? as an information source for buyers shopping at widely varying price points…
Be prepared to do things differently to compete JOHN TORDOFF IS chief executive of the family-owned JCT600 chain of dealerships, which cover 52 sites and…
Top 10 most popular new car first drives on whatcar.com An impressively disparate array of first drive reviews appealed to What Car? readers last month.…
Top 10 most popular features and advice stories on whatcar.com Ford appears prominently among September’s most-read features and advice stories, for both good and bad…
Top 10 most popular brands for lease on whatcar.com Premium manufacturers dominate the list of the most popular brands for lease by search results ,…