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Read the latest insights, news and advice for increasing your sales, margins and more.

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Interview – Eurig Druce Citroën UK MD
“There is still plenty of scope for retail sites to deliver” Eurig Druce became managing director of Citroën UK in February having held the position…
Interview – Sean Kelly Vines Group MD
The view from Vines MD Sean Kelly: "September has been nuts" Sean Kelly is Group Managing Director of Vines, the privately-owned BMW and Mini group…
More than a third of buyers comfortable buying their next car entirely online
Saving time and not having to negotiate face to face are among the benefits buyers see in shopping online More than a third of in-market…
Most popular videos on What Car’s YouTube channel – October 2020
Top 10 most popular videos on What Car’s YouTube channel Our in-depth Land Rover Defender video review has been our most successful video of the…
Most popular brands - October 2020
Top 20 most searched-for new car reviews by brand on whatcar.com BMW scores a narrow victory over Audi to take the top spot this month,…
Target Price analysis: the best and worst discounts
These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models…
2021 What Car? Car of the Year Awards winners to be revealed in week-long online extravaganza
- The 2021 What Car? Car of the Year Awards will be entirely digital, hosted online, on video and across social media - Awards to…
What Car? New Car Buying wins coveted Car Dealer Power award
What Car? New Car Buying wins coveted Car Dealer Power Extra Mile Award for sharing in-market buyer leads for free during CV-19 crisis ● Prestigious…
Majority of buyers want electric versions of existing cars
Majority of buyers want electric versions of existing petrol and diesel models Nearly two-thirds of in-market car buyers would be more comfortable buying an electric…
Luxury SUV Target Price analysis
Target Price: This month's Analysis of new car incentives The average cash Target Price discount across luxury SUVs has been slowly increasing over recent months…
More than half of all buyers now considering switching to electric or hybrid
This is the latest report in a series of weekly updates for industry colleagues from Rachael Prasher, managing director of What Car? and Haymarket Automotive.…
Buyers’ priorities - September 2020
Buyers’ priorities: What are buyers looking for? The priorities of people buying hybrids and luxury cars are very different. Unsurprisingly, two thirds of hybrid buyers…
Volvo XC40 Competitor Insight
Cross-shopping on whatcar.com The Volvo XC40 is consistently among the most popular cars on What Car?, both in terms of potential buyers looking at our…
Attitudes to gender in car selling
Car buyers continue to feel that women are under-represented in retail roles in dealerships, according to a new poll by What Car? On behalf of…
Most popular used reviews – September 2020
Top 20 most popular used car reviews on whatcar.com This month has continued to yield strong growth in page views for our used car reviews…
Most popular features 2020
Top 10 most popular features and advice stories on whatcar.com Even though the 2020 Reliability Survey results have only been revealed recently, they’ve already gained…
Electric car ‘knowledge gap’ still a problem for buyers
This is the latest report in a series of weekly updates for industry colleagues from Rachael Prasher, managing director of What Car? and Haymarket Automotive.…
Brands rated in Dealer Attitude Survey
What do dealers think of the brands they represent? The NFDA’s latest survey finds out Lexus, Kia and Toyota have been rated most highly by…
What Car? New Car Buying nominated for two Car Dealer Power Awards
What Car? New Car Buying nominated for two awards What Car?’s New Car Buying service has been nominated for two prestigious awards in the annual…
Online buying: What Car? Poll reveals the challenges and opportunities
This is the latest report in a series of weekly updates for industry colleagues from Rachael Prasher, managing director of What Car? and Haymarket Automotive.…
What Car? New Car Buying launches Covid-19 lockdown money-back guarantee
Retail sites using What Car? New Car Buying’s online sales platform will be refunded all fees for any time that their area is in lockdown…
Six months on from Covid-19 – how have buying intentions changed?
This is the latest report in a series of weekly updates for industry colleagues from Rachael Prasher, managing director of What Car? and Haymarket Automotive.…
Most popular videos on What Car’s YouTube channel – August 2020
Top 10 most popular videos on What Car’s YouTube channel The past month has been a very successful one for What Car?’s YouTube channel. Primarily,…
Analysis of new car incentives this month
Target Price: This month's Analysis of new car incentives We are seeing signs of the industry gearing up for a full resumption of normal trading.…
Target Price this month – MPVs
This month's Analysis of new car incentives among MPVs • The average cash Target Price discount has continued to fall across the MPV segment and…
Target Price this month – Small SUVs
This month's Analysis of new car incentives among small SUVs • The average cash Target Price discount across small SUVs is currently 6.9% or £1877…
A third of PCP buyers concerned about keeping up with payments
A third of Personal Contract Purchase (PCP) buyers are worried about keeping up with their finance payments, and this is affecting the type of cars…
Most popular first drives this month
Top 10 most popular new car first drives on whatcar.com Two very different Volkswagens top our list this month, with the biggest news being the…
Most searched-for brands - August 2020
Top 20 most searched-for new car reviews by brand on whatcar.com Having taken the lead last month, Volkswagen slips back into third place while Audi…
Covid-19 has changed brand perceptions for four out of 10 car buyers
Nearly four out of 10 people are more inclined to buy from a manufacturer that has supported frontline workers during Covid-19, - Nearly four out…
Buyers’ priorities - August 2020
Buyers’ priorities: What are buyers looking for? You might think the priorities for coupé and convertible buyers would be broadly the same, but these two…
Most popular used reviews – August 2020
Top 20 most popular used car reviews on whatcar.com Following on from the huge interest in What Car?’s used content last month, traffic to used…
What Car? and heycar launch used car classifieds platform
What Car? and heycar have teamed up to launch an online used car classifieds platform. - heycar to be What Car?’s exclusive used car partner…
Interview – James Brearley, CEO at Inchcape UK
Inchcape CEO James Brearley re-joined the company in 2017, 26 years after he left Inchcape to join Pendragon PLC shortly after its initial flotation in…
New Car Buying Marketplace Insights – August
New Car Buying: cars generating the most leads from buyers at whatcar.com Interest in the new Ford Kuga plug-in hybrid SUV sees that car enter…
Most popular features 2020
Top 10 most popular features and advice stories on whatcar.com With car showrooms now open, the majority of website visitors are looking for information on…
Nissan Leaf Competitor Insight
Cross-shopping on whatcar.com The advantages of winning our Car of the Year trophy don’t stop at the end of the year, as shown by the…
What Car? adds online stock car sales functionality to New Car Buying platform
Retailers using What Car?’s lead generation New Car Buying platform can start online sales of unregistered, pre-registered and nearly new cars - New feature allows…
Interview – Mike Hawes, chief executive, Society of Motor Manufacturers and Traders (SMMT)
Mike Hawes is chief executive of the Society of Motor Manufacturers and Traders (SMMT), the body that represents the interests of the automotive industry. Consequently,…
PCP renewals continue to drive the market, but one in five buyers are concerned about maintaining payments
Weekly poll: How Covid-19 has changed the attitudes of PCP customers This is the latest report in a series of weekly updates for industry colleagues…
Most popular videos on What Car’s YouTube channel – July 2020
Top 10 most popular videos on What Car’s YouTube channel With movement restrictions easing across the country and Haymarket providing a comprehensive health and safety…
Most popular used reviews – July 2020
Top 20 most popular used car reviews on whatcar.com After all the recent uncertainties, the easing of lockdown restrictions and the reopening of car showrooms…
Most popular first drives this month
Top 10 most popular new car first drives on whatcar.com Saving money on fuel is clearly at the heart of many What Car? Reader’s minds…
Why the role of the dealership remains crucial
Weekly poll: Four out of five buyers still want to take test drives, with 70% saying they are reassured by retailers’ covid-19 safety measures This…
Interview – Paul Philpott, UK president and CEO, Kia
Kia’s UK President and CEO Paul Philpott has overseen the brand’s stratospheric growth over the past 14 years, having previously shone with big roles in…
Most Popular Lease Searches
Top 10 most popular new car lease searches by brand on whatcar.com The same tempting offers which saw Audi take the top spot on this…
News: Customers want to buy british, What Car? poll reveals
While potential buyers are more willing to shop around this month, our latest data suggests that more also want a British badge on their driveway…
Analysis of new car incentives this month
Target Price: This month's Analysis of new car incentives • Our recent research data suggests that consumer demand is outweighing industry desperation to sell cars…
News: Buyers take control as lockdown eases
Rachael Prasher, managing director of What Car? and Haymarket Automotive, analyses our latest poll results from more than 6000 consumers. Coronavirus continues to dramatically influence…
Audi Q7 Competitor Insight
Cross-shopping on whatcar.com Our Luxury SUV of the Year faces a two-pronged attack from the outset among potential buyers, with both the Volvo XC90 and…
Interview - Alex Smith, Managing Director, Volkswagen Group UK
Alex Smith returned to head up Volkswagen Group UK last year, having been managing director of Nissan from 2016, and previously working within Volkswagen Group…
Target Price Analysis – July 2020
Target Price analysis: this month's best and worst discounts These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They…
Weekly poll – July 2020
Weekly poll: UK new car buyers look to downsize vehicles amid the Covid-19 crisis More than a fifth of UK new car buyers are considering…
Buyers’ priorities - July 2020
Buyers’ priorities: What are buyers looking for? As you’d expect, performance is the number one priority for most sports car and sports SUV buyers; it…
What Car? Insight weekly update – week 13
More than 70% of buyers expect a better deal as a result of coronavirus This is the latest report in a series of weekly updates…
Most popular videos on What Car’s YouTube channel – June 2020
Top 10 most popular videos on What Car’s YouTube channel While many manufacturers postponed their new car reveals due to the coronavirus crisis, some have…
Most popular used reviews – June 2020
Top 20 most popular used car reviews on whatcar.com After the unpredictability of last month’s top 20, which was more closely linked to our social…
Most Popular Lease Searches - June 2020
Top 10 most popular new car lease searches by brand on whatcar.com Audi supplants BMW at the top of our list this month, helped by…
Most popular features - June 2020
Top 10 most popular features and advice stories on whatcar.com The resurgence of reliability and general advice and feature content is an indicator that people…
Most popular first drives - June 2020
Top 10 most popular new car first drives on whatcar.com What Car? readers clearly like to mix efficiency with enjoyment; that’s why our first-drive review…
Top retailer Robins & Day joins What Car?’s New Car Buying platform
Leading car retail group Robins & Day has signed all 62 of its dealerships up to What Car?’s New Car Buying platform - 62 retailers…
What Car? Insight weekly update – week twelve
Covid-19 and electrification – an unlikely consequence? This is the latest report in a series of weekly updates for industry colleagues from Rachael Prasher, managing…
What Car? Insight weekly update – week eleven
Our best New Car Buying week. Ever. This is the latest report in a series of weekly updates for industry colleagues from Rachael Prasher, managing…
Most searched-for new car reviews by brand - June 2020
Top 20 most searched-for new car reviews by brand on whatcar.com The coronavirus pandemic and the fact that car dealers have had to close their…
Top 20 most-read new car reviews on whatcar.com - June 2020
Top 20 most-read new car reviews on whatcar.com Every car in the top five this month has won a What Car? award of some kind,…
What Car? Insight weekly update – week ten
New car incentive decision is crucial, as 29% say they are delaying a new car purchase This is the 10th in a series of weekly…
Interview - Daksh Gupta Group chief executive officer, Marshall Motor Holdings
Leading by example during an ‘unprecedented’ crisis Daksh Gupta is CEO of Marshall Motor Holdings, a retail group with 119 dealerships, around 4300 employees and…
New Car Buying Marketplace Insights – May
New Car Buying: cars generating the most leads from buyers at whatcar.com Three Skodas made it into this month’s top 20, and for the first…
Volkswagen Touareg Competitor Insight
Cross-shopping on whatcar.com The core of the Touareg’s competition comes from Land Rover, with the reborn Defender, the Discovery Sport, Discovery and Range Rover Velar…
Hyundai i10 Competitor Insight
Cross-shopping on whatcar.com The list of rivals for Hyundai's smallest and cheapest model reads like a who’s who of city cars, and it’s hardly a…
True MPG May 2020 – Real-world fuel economy tests
True MPG: Real-world fuel economy tests Since launching True MPG, What Car? Has tested more than 1000 cars in real-world conditions, using cutting-edge test equipment…
Analysis of new car incentives - May 2020
Target Price this month Analysis of new car incentives • Ten of our 12 featured vehicle segments are reporting a month-on- month drop in the…
New Car Buying Discounts – May 2020
Target Price Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month.…
Buyers’ priorities - May 2020
Buyers’ priorities: What are buyers looking for? Performance is the number one priority for buyers of executive cars, with more than half of them citing…
Most popular videos on What Car’s YouTube channel – May 2020
Top 10 most popular videos on What Car’s YouTube channel Despite the fact that we haven't been able to shoot any new footage due to…
What Car? Insight weekly update – week nine
Opportunity knocks… but is everyone capitalising on it? This is the ninth in a series of weekly updates for industry colleagues from Rachael Prasher, managing…
Most popular used reviews – May 2020
Top 20 most popular used car reviews on whatcar.com Like many of our other lists in this issue, this top 20 looks a little more…
Most Popular Lease Searches - May 2020
Top 10 most popular new car lease searches by brand on whatcar.com New deals netting buyers our favourite luxury car – the BMW 5 Series…
Most popular features - May 2020
Top 10 most popular features and advice stories on whatcar.com What Car’s new coronavirus advice hub, created in less than 24 hours, has been the…
Most popular first drives - May 2020
Top 10 most popular new car first drives on whatcar.com Electrification is clearly at the forefront of buyers’ minds these days, with half of our…
Most searched-for new car reviews by brand - May 2020
Top 20 most searched-for new car reviews by brand on whatcar.com As with our rundown of most-read reviews on the previous page, the fact that…
What Car? Insight weekly update – week eight
Incentives, discounts - and the need to act fast to win customers This is the eighth in a series of weekly updates for industry colleagues…
What Car? extends free access to New Car Buying platform until September
What Car? extends free subscription to New Car Buying lead-generation platform ● Free access to all leads available for all car retailers and OEMs ●…
What Car? Insight weekly update – week seven
Opening dealerships is the key to restarting the automotive economy This is the seventh in a series of weekly updates for industry colleagues from Rachael…
Most-read new car reviews - May 2020
Top 20 most-read new car reviews on whatcar.com The ongoing coronavirus pandemic means potential buyers are spending more time carrying out research before putting their…
What Car? Insight weekly update – week six
Beware the impatient buyer: one in three will only wait a month for their new car This is the sixth in a series of weekly…
Interview - Tom Hartley, Luxury, performance and classic car dealer
The ups and downs of a man who loves making deals Supercar dealer Tom Hartley operates at such a rarified end of the car market…
Interview - Alison Jones Group managing director, Peugeot, Citroën and DS UK
Challenges of building up three distinct French brands Alison Jones has been group managing director of the PSA Group’s Peugeot, Citroën and DS brands in…
What Car? Insight weekly update – week five
What Car? traffic surges as new normal begins to emerge This is the fifth in a series of weekly updates for industry colleagues from Rachael…
New Car Buying Marketplace Insights – April
New Car Buying: cars generating the most leads from buyers at whatcar.com Discounts in the small car market tend to be slim, so the fact…
Ford Puma Competitor Insight
Cross-shopping on whatcar.com Volkswagen’s T-Roc is considered to be the prime rival for our 2020 Car of the Year, with a fifth of potential buyers…
Skoda Octavia Competitor Insight
Cross-shopping on whatcar.com As you might expect, the closest challenge to BMW’s award-winning luxury saloon comes from its Mercedes-Benz and Audi brethren, but it’s the…
What Car? Insight special in conjunction with Campaign Magazine
Spending now is key to future success Gideon Spanier has been UK editor-in-chief of Campaign since March 2020. He was previously global head of media…
What Car? Insight weekly update – week four
What happens after the V-shaped bounce? This is the fourth in a series of weekly updates for industry colleagues from Rachael Prasher, managing director of…
True MPG March April 2020 – Real-world fuel economy tests
True MPG: Real-world fuel economy tests Since launching True MPG, we have tested more than 1000 cars in real-world conditions, using cutting-edge test equipment to…
Analysis of new car incentives - April 2020
Target Price March – Analysis of new car incentives • The all-segment cash Target Price discount is unchanged for the third consecutive month, at 9%,…
Target Price Analysis – April 2020
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
What Car? Insight weekly update – week three
Less window shopping: buyers in current market are super-qualified This is the third in a series of weekly updates for industry colleagues from Rachael Prasher,…
Buyers’ priorities - April 2020
Buyers’ priorities: What are buyers looking for? What Car?’s research shows that family car buyers are mostly a sensible bunch, valuing reliability more than anything…
Most popular videos on What Car’s YouTube channel – April 2020
Top 10 most popular videos on What Car’s YouTube channel Our list of the most popular videos this month reflects the appetite for electrification among…
Most popular used reviews – April 2020
Top 20 most popular used car reviews on whatcar.com Moving past the worst of the winter months has tempered used car buyers’ desire for SUVs,…
Most Popular Lease Searches – April 2020
Top 10 most popular new car lease searches by brand whatcar.com Two of the country’s largest brands – Ford and Volkswagen – were able to…
Most popular features - April 2020
Top 10 most popular features and advice stories on whatcar.com The main results of our annual Reliability Survey, and a spin-off story highlighting the most…
Most popular first drives - April 2020
Top 10 most popular new car first drives on whatcar.com Judging from the number of electric and hybrid models on this month’s list, it would…
Most searched-for new car reviews by brand - April 2020
Top 20 most searched-for new car reviews by brand on whatcar.com A range of new offers from Suzuki – including up to £3496 off the…
Most-read new car reviews - April 2020
Top 20 most-read new car reviews on whatcar.com SUVs usually make up the bulk of this list, but that’s been taken to extremes this month, with…
What Car? Insight weekly update – week two
One in five looking to buy as soon as current lockdown ends This is the second in a series of weekly updates for industry colleagues…
What Car? Insight weekly update
If you’re open, there’s business to be done The nature of these rollercoaster times has seen everyone in the car industry scratching their heads to…
Interview - David Peel, managing director, Peugeot UK
Why Peugeot is riding the crest of a wave in the UK David Peel was appointed managing director of Peugeot UK in March 2016, having…
New Car Buying Marketplace Insights – March
New Car Buying: cars generating the most leads from buyers at whatcar.com mong the many new additions to this month’s list are a glut of…
Buyers’ priorities - March 2020
Buyers’ priorities: What are buyers looking for? A wide variety of things are important to car buyers. Performance is a priority for some, while reliability…
Scrappage scheme deals - March 2020
Scrappage schemes: Who’s offering the best deals? As we come to the March numberplate change, a dozen car makers are offering new car scrappage scheme…
True MPG March 2020 – Real-world fuel economy tests
True MPG: Real-world fuel economy tests Since launching True MPG, What Car? Has tested more than 1000 cars in real-world conditions, using cutting-edge test equipment…
Analysis of new car incentives - March 2020
Target Price March – Analysis of new car incentives • Our industry contacts tell us that the anticipated post-Brexit sales surge is yet to happen.…
Over 200 dealers take up free trial
More than 200 new dealers sign up to What Car?’s New Car Buying online platform in 24 hours - Rockar says: ‘Bridging the gap between…
Target Price Analysis – March 2020
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
Brands offering the biggest discounts - March 2020
Brands offering the biggest discounts with What Car? New Car Buying Citroën dealers were more willing to discount last month than any others, with the…
Most popular videos on What Car’s YouTube channel – March 2020
Top 10 most popular videos on What Car’s YouTube channel Reviews of electric cars dominated our most popular videos list, highlighting a consistent trend of…
Most popular used reviews – March 2020
Top 20 most popular used car reviews on whatcar.com The launch of a new or updated model often boosts interest in that car’s predecessor as…
Most Popular Lease Searches – March 2020
Top 10 most popular new car lease searches by brand whatcar.com A reduction in the number of special offers caused BMW to fall five places…
Most popular features - March 2020
Top 10 most popular features and advice stories on whatcar.com The list of the best electric cars just outstripped the main What Car? Reliability Survey…
Coronavirus and the Chinese car industry: what we can learn
Why and how Chinese new car sales are bouncing back just eight weeks after the coronavirus outbreak hit its peak   It seems strange -…
Most popular first drives - March 2020
Top 10 most popular new car first drives on whatcar.com This month’s list of the most popular first drives is headed by the lower-powered mild…
Most searched-for new car reviews by brand - March 2020
Top 20 most searched-for new car reviews by brand on whatcar.com Renault has launched two new models recently, in the shape of the Clio small…
Most-read new car reviews - March 2020
Top 20 most-read new car reviews on whatcar.com The effect of being crowned What Car?’s Car of the Year cannot be overstated, with the Ford Puma…
Interview - Darren Ardron, Managing Director, Perrys Motor Sales
Many reasons to be positive in challenging conditions Darren Ardron is the managing director of Perrys Motor Sales, his career notable for having been forged…
New Car Buying Marketplace Insights
New Car Buying: cars generating the most leads from buyers at whatcar.com Target Price savings of almost £4000 contributed to the Seat Ateca marching seven…
What Car? Car of the Year 2020
What Car? Car of the Year Awards What Car?’s Car of the Year Awards, run annually since 1978, have become a landmark for the British automotive…
EV Real Range Tests - February 2020
EV Real Range Tests - Our New Test For Electric Cars And The First Batch Of Results This month, we present the top 10 most efficient…
Analysis of new car incentives - February 2020
Target Price February – Analysis of new car incentives • Early indications have signalled the industry’s intent to get 2020 off to a flying start.…
Target Price Analysis – February 2020
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
What Car?’s power to inform – Car of the Year Awards 2020
Car of the Year Awards 2020 The annual What Car? Car of the Year Awards are often referred to as the motoring Oscars, and this graph makes…
Most popular used reviews
Top 20 most popular used car reviews on whatcar.com SUVs continue to dominate the used top 20 list, taking up half of the spaces. This…
Most Popular Lease Searches
Top 10 most popular new car lease searches by brand whatcar.com Enticing leasing offers from BMW propelled it to top spot this month, while Audi…
Most popular features
Top 10 most popular features and advice stories on whatcar.com With more time on their hands over the festive period, car buyers showed how important…
Most popular first drives
Top 10 most popular new car first drives on whatcar.com Proof that people are increasingly looking to go green can be found in the fact…
Most searched-for new car reviews by brand
Top 20 most searched-for new car reviews by brand on whatcar.com Vauxhall was on the rise last month, boosted by the launch of the new…
Most-read new car reviews
Top 20 most-read new car reviews on whatcar.com Never underestimate the impact of being named What Car? Car of the Year, because despite having only been…
Interview - Roelant de Waard, General Manager, passenger vehicles, Ford of Europe
New Puma reveals a ‘more agile’ mindset at Ford Roelant de Waard has spent more than a decade in senior sales positions with Ford; most…
Interview - Jason Cranswick, Commercial Director, Jardine Motors Group
An interview with the Commercial Director of Jardine Motors Group It’s fair to say that Jason Cranswick has always had a focus on customer requirements.…
What Car?’s Power To Inform - Tesla Model 3’s Real Range results
What Car?’s Power To Inform The Tesla Model 3 was one of 2019’s most anticipated new cars, so the addition of its real-world range figure…
Target Price Analysis – January 2020
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
Target Price Insights - New Car Discounts
Target Price this month: Analysis of new car incentives · The average cash Target Price discount has remained broadly unchanged at 8.2%, or £2856 per car,…
True MPG - Most efficient family SUVs
Real-World Range Tests - Most efficient family SUVs Since launching True MPG What Car? has tested more than 1000 cars in real-world conditions, using cutting-edge test…
BMW 5 Series Competitor Insight
Cross-shopping on whatcar.com As you might expect, the closest challenge to BMW’s award-winning luxury saloon comes from its Mercedes-Benz and Audi brethren, but it’s the…
Nissan Qashqai Competitor Insight - January 2020
Cross-shopping on whatcar.com Nissan’s big-selling family SUV is in a class that contains more models than perhaps any another, and the car that potential buyers…
New Car Buying Marketplace Insights
New Car Buying: cars generating the most leads from buyers at whatcar.com Five new SUV models make our top 20 this month, including high-end examples…
Interview - Pauline Turner, managing director, Chorley Group
An interview with the Managing Director of the Chorley Group Pauline Turner is managing director of the Chorley Group, running the day-to-day operations of its…
Most searched-for brands - July 2020
Top 20 most searched-for new car reviews by brand on whatcar.com Volkswagen re-takes the lead this month, helped by new Target Price deals designed to…
Target Price this month – Estate cars
This month's Analysis of new car incentives • The average cash Target Price discount has fallen by almost 10% in relative terms over the Covid…
Most-read new car reviews - November 2019
Top 20 most-read new car reviews on whatcar.com New finance offers bringing the cost of the Toyota Corolla hatchback down to as little as £229 per…
Interview - Rob Lindley, Managing Director, Mitsubishi Motors UK
An interview with the Managing Director of Mitsubishi Motors UK Like so many high fliers, Mitsubishi UK boss Rob Lindley began his automotive career as…
Interview - Karl Howkins, Managing Director, Citroën UK
An interview with the Managing Director of Citroën UK Karl Howkins was made managing director of Citroën UK in June 2018, charged with growing the…
What Car? crowned the best online advertiser for new cars
What Car? has been crowned as the best online advertising space for new car sales at the prestigious Car Dealer Power Awards. What Car?’s New…
What Car? goes on tour
What Car? beats target of visiting 365 UK dealers and manufacturers to celebrate a year of New Car Buying success - What Car? raises £3850…
Power to inform - car security investigation
Car security investigation What Car?’s exclusive investigation into car security, showing that some modern cars can be stolen in as little as 10 seconds, was…
Most popular used reviews - September 2019
Top 20 most popular used car reviews on whatcar.com There are two surprise new entrants this month, because What Car? has diversified the types of…
Most popular lease searches - September 2019
Top 10 most popular new car lease searches by brand Despite an increase in TV advertising for the Car of the Year-winning e-Niro, Kia’s popularity…
Most popular features - September 2019
Top 10 most popular features and advice stories on whatcar.com What Car? readers are clearly on the hunt for a bargain, because while our round-up…
Most popular first drives - September 2019
Top 10 most popular new car first drives on whatcar.com In this months most popular first drives list, the popularity of the latest BMW 3…
Most searched-for brands - September 2019
Top 20 most searched-for new car reviews by brand on whatcar.com The biggest climber this month is Nissan, which moves from a lowly 19th position…
Most-read new car reviews - September 2019
Top 20 most-read new car reviews on whatcar.com Having marched into the top 20 last month, BMW’s 1 Series is now nowhere to be seen…
Interview - Richard Harrison, Managing Director, Seat UK
An Interview With The Managing Director of Seat UK Even in these hard times, Seat UK managing director Richard Harrison is riding the crest of…
New Car Buying to celebrate 1st birthday touring UK raising cash for Ben charity
  What Car? is celebrating a year of success for its relaunched website and New Car Buying platform by partnering with UK automotive industry charity,…
Most popular features - August 2019
Top 10 most popular features and advice stories on whatcar.com Range anxiety is clearly still a big hurdle for potential electric car owners to overcome,…
Most popular first drives - August 2019
Top 10 most popular new car first drives on whatcar.com This month’s table of most popular first drives is a tale of two halves, because…
Target Price - August 2019
Brands Offering The Highest Discounts Account For Nearly Half Of All New Car Sales - The 10 brands with the highest new car cash discounts…
Most Searched-For Brands - August 2019
Top 20 most searched-for new car reviews by brand on whatcar.com The top four this month might be a case of as you were, but…
Most-Read New Car Reviews - August 2019
Top 20 most-read new car reviews on whatcar.com There’s a lot of change in the top 20 this month, led by the all-new BMW 1…
Interview - Martyn Webb, Managing Director, LSH Auto UK
An Interview With The Managing Director of LSH Auto UK Europe’s largest Mercedes-Benz retailer has just opened in Stockport, Greater Manchester. The 10.5-acre site houses…
Interview - Steve Norman, Managing Director, Vauxhall
An Interview With The Managing Director of Vauxhall Steve Norman has been running Vauxhall and Opel operations in the UK and Ireland respectively for 18…
Target Price Analysis – July 2019
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
Power To Inform - Drivers Being Dazzled
More Drivers Being Dazzled What Car? recently reported on an RAC survey detailing drivers’ issues with headlight glare. It found that 70% of UK drivers…
Most Popular Used Reviews - July 2019
Top 20 most popular used car reviews on whatcar.com The most interesting development in the top 20 most popular used car searches chart this month…
Most Popular Lease Searches - July 2019
Top 10 most popular new car lease searches by brand whatcar.com The A-Class leads this table, although not by quite such a large margin as…
Most Popular Features - July 2019
Top 10 most popular features and advice stories on whatcar.com The fact that What Car? is an occasional source of pure entertainment is evident in…
Most Popular First Drives - July 2019
Top 10 most popular new car first drives on whatcar.com There were plenty of electrified models attracting attention during June, with the reinvigorated Volkswagen Passat…
Most Searched-For Brands - July 2019
Top 20 most searched-for new car reviews by brand on whatcar.com The brand search rankings were even more static than usual last month, with a…
Most-Read New Car Reviews - July 2019
Top 20 most-read new car reviews on whatcar.com The Seat Arona showed its staying power in June, because the smallest of the Spanish brand’s three…
Interview - Jim Tyrrell and Nick Laird, Chairman and Managing Director, Ssangyong UK
An Interview With The Chairman and Managing Director of Ssangyong UK The saying that only the cars move fast in the car industry is widely…
Interview - Tony Lewis, Managing Director, West Way
An Interview With The Managing Director of West Way Today, Tony Lewis runs the West Way retail group, the UK’s largest chain of Nissan dealerships,…
New Car Buying Marketplace Insights
New Car Buying: cars generating the most leads from buyers at whatcar.com The Mercedes-Benz A-Class is once again attracting plenty of interest on What Car?…
Toyota RAV4 Competitor Insight
Cross-shopping on whatcar.com Like the Kia e-Niro, the Toyota RAV4 hybrid faces growing competition from several rivals during buyers’ consideration process. The Honda CR-V –…
Kia e-Niro Competitor insight
Cross-shopping on whatcar.com The strongest competition to the What Car? Car of the Year comes from its close relation, the Hyundai Kona Electric; at the…
Real-World Range Test - Top 10 Electric Cars
Real-World Range Test This month, we present the top 10 most efficient electric cars that have undergone our Real Range test so far. Therein, the…
Target Price Analysis – June 2019
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers over the past…
Power To Inform - The Least Reliable Used Cars
The UK’s Top 10 Least Reliable Used Cars It doesn’t exactly make happy reading, but revealing the country’s top 10 least reliable used cars is…
Most Popular Used Reviews - June 2019
Top 20 most popular used car reviews on whatcar.com There was a surprise climb to third for the Vauxhall Astra during May, with the family…
Power To Inform - Dyson’s EV Plans
Dyson’s EV Plans This month, British appliance maker Dyson filed patents for and revealed more details of the electric car it has been developing for…
Most Popular Lease Searches - June 2019
Top 10 most popular new car lease searches by brand on whatcar.com Mercedes-Benz continues to attract by far the most lease searches on whatcar.com, driven…
New Car Sales & Discounts
The State Of The New Car Market And What It Means For Consumers Earlier this week, the BBC got in touch with What Car? asking…
Most Popular Features - June 2019
Top 10 most popular features and advice stories on whatcar.com As you might expect, most What Car? readers are researching their next purchase, but there’s…
Most Popular First Drives - June 2019
Top 10 most popular new car first drives on whatcar.com There are some interesting contrasts within this month’s top 10 most-read first drives. What Car?…
Most Searched-For Brands - June 2019
Top 20 most searched-for new car reviews by brand on whatcar.com There was almost no change to the order of the top 10 most searched-for…
Most-Read New Car Reviews - June
Top 20 most-read new car reviews on whatcar.com Evidently, the allure of an ‘affordable’ Tesla is so strong that even a 39-month wait between the…
Interview - John O’Hanlon, CEO, Waylands Automotive
An Interview With The CEO of Waylands Automotive JOHN O’HANLON ESTABLISHED his credentials in car retailing as he worked his way up the management structure…
Target Price Insights - New Car Discounts
New car discounts reach £16.8 million as dealers look to attract buyers · What Car? Target Price research finds manufacturers are offering cash discounts of…
Seat Arona Competitor Insight
Cross-shopping on whatcar.com The Seat Arona faces even stronger competition than the Range Rover Evoque from our previous story, with four rivals enjoying double-digit levels…
Range Rover Evoque Competitor Insight
Cross-shopping on whatcar.com The Evoque, freshly into its second generation, faces three strong competitors at the start of buyers’ consideration process. The Audi Q3 is…
True MPG - Most Economical Diesels
Real-World Range Tests - Most Economical Diesels Since launching True MPG What Car? has tested over 1000 cars in real-world conditions, using cutting-edge test equipment…
Target Price Analysis – May 2019
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers in the past…
Power To Inform - Ultra Low Emission Zone
Ultra Low Emission Zone New emissions rules came into force on the 8th of April to replace the Toxicity charge (T-Charge). The new ultra low emission…
Most Popular Used Reviews - May 2019
Top 20 most popular used car reviews on whatcar.com Ford, Volkswagen, Vauxhall and Volvo each had two cars in this list of our popular used…
Power To Inform - Vauxhall Zafira Recall
Vauxhall Zafira recall The second-generation Vauxhall Zafira has an unfortunate history of occasionally catching fire, due to a defective heater fan design. It has now…
Most Popular Lease Searches - May 2019
Top 10 most popular new car lease searches by brand on whatcar.com Mercedes made a big push in April, propelling it from fourth place to…
Most Popular Features - May 2019
Top 10 most popular features and advice stories on whatcar.com What Car? readers are clearly aware of the cost of depreciation, because a feature highlighting…
Most Popular First Drives - May 2019
Top 10 most popular new car first drives on whatcar.com The strength of Skoda’s brand appeal is evident in the Scala’s position at the top…
Most Searched-For Brands - May 2019
Top 20 most searched-for new car reviews by brand on whatcar.com Volkswagen returned to the top during the quieter month of April following March’s registration…
Most-Read New Car Reviews - May 2019
Top 20 most-read new car reviews on whatcar.com In the wake of being named our 2019 overall Car of the Year, the electric Kia e-Niro…
Interview - Darren Guiver, Managing director, Group 1 Automotive
An Interview With The Managing Director of Group 1 Automotive DARREN GUIVER is managing director of Group 1 Automotive in the UK. The company’s portfolio…
Most Popular Lease Searches - April 2019
Most popular lease searches by brand on whatcar.com The big German quartet continue to dominate this table, while Volkswagen Group marques Seat and Skoda place…
Most Popular Features - April 2019
Top 10 most popular features and advice stories on whatcar.com Advice on the best and worst hybrids continues to be the most read on whatcar.com,…
Most Popular First Drives - April 2019
Top 10 most popular new car first drives on whatcar.com Models with electric motors and petrol engines were March’s most popular. The rankings of the plug-in…
Most Searched-For Brands - April 2019
Top 20 most searched-for new car reviews by brand on whatcar.com BMW usurped Volkswagen as the most searched-for brand on whatcar.com during March. This was…
Most-Popular New Car Reviews - April 2019
Top 20 most-popular new car reviews on whatcar.com Seat once again took a one-two last month, with its Arona and Ateca SUVs. Not many years ago,…
Interview - Scott Gairns, Managing Director, Sophus3
How online data analysis is driving car makers forward SCOTT GAIRNS IS the managing director of Sophus3, a leading digital intelligence firm operating in and…
Interview - Peter Smyth, Group Director, Swansway
Building and maintaining a £780m family business THE SWANSWAY GROUP was founded in 2003 by Michael Smyth and his sons, David, John and Peter. Prior…
Target Price Analysis - Diesels
No diesel ‘firesale’ in sight as dealers remain confident over fuel’s future - Despite a drop in sales, diesel discounts only marginally larger than for…
Target Price Analysis - March 2019
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers over the past…
What Car?’s Auto Response
What Car?’s Auto Response Increases Ready-To-Buy Customer Enquiries Three-Fold · Retailers using What Car?’s New Car Buying platform can now create an automatic response to…
Most Popular Used Reviews - March 2019
Top 20 most popular used car reviews on whatcar.com A couple of large and once-pricey premium SUVs feature in February’s top 20 most searched-for used…
What Car?’s Power To Inform - March 2019
What Car?’s Power To Inform - Honda To Close Swindon Plant There's no doubt that What Car? is seen as a reliable news source when…
What Car? Electric Vehicle White Paper
Manufacturers and dealers need to close the electric vehicle ‘Knowledge Gap’ to boost sales Electric vehicles (EVs) have finally become part of the mainstream conversation,…
Most Popular Lease Searches - March 2019
Top 10 most popular new car lease searches by brand on whatcar.com This month's top 10 is split equally between premium and volume brands. The…
Most Popular Features - March 2019
Top 10 most popular features and advice stories on whatcar.com What Car? readers are a pragmatic bunch; the fact that hybrid buying advice was the…
Most Popular First Drives - March 2019
Top 10 most popular new car first drives on whatcar.com The top 10 most popular first drives in February were an unusual selection, in that…
Most Searched-For Brands - March 2019
Top 20 most searched-for new car reviews by brand on whatcar.com Volkswagen proved to be the most popular brand on whatcar.com during February. It was also…
Most-Read Reviews - March 2019
Top 20 most-read reviews on whatcar.com What do the Hyundai Ioniq, Volkswagen Polo and Mercedes-Benz A-Class have in common? Yes, all are fairly new hatchbacks…
Interview - Mike Hawes, CEO, the Society of Motor Manufacturers and Traders
An Interview With The CEO of the Society of Motor Manufacturers and Traders (SMMT) As CEO of the Society of Motor Manufacturers and Traders (SMMT)…
Impact of the What Car? Awards - 2019
Enormous online traffic spikes for every category winner of the What Car? Awards - 2019 What Car?’s Car of the Year Awards, run annually since 1978,…
Most popular first drives - January 2019
Top 10 most popular new car first drives on whatcar.com If you need any more confirmation that the most popular new cars recently are SUV's,…
Most searched for brands - January 2019
Top 20 most searched-for new car reviews by brand on whatcar.com Audi’s market share has improved slightly on December’s showing, but it’s still constrained by…
Most-read new car reviews - January 2019
Top 20 most popular new car reviews on whatcar.com The surge of the electric Kia e-Niro to the top of January's most popular review table,…
Interview - Paul Philpott, UK president and CEO, Kia
An Interview With The UK President & CEO of a Promising Manufacturer - Kia KIA’S UK PRESIDENT and CEO Paul Philpott is used to success,…
Most popular lease searches - December 2018
Top 10 most popular new car lease searches by brand on whatcar.com The first six brands here clearly have a firm grip on their share;…
Most popular news - December 2018
Top 10 most popular news features and advice stories on whatcar.com Information about today’s most practical electrified cars – hybrids – continues to be the…
What Car? Car of the Year 2019
An Electric Vehicle (EV) Was Crowned Overall Champion At The What Car? Car Of The Year Awards, For The First Time What Car? has named the Kia e-Niro…
Most popular first drives - December 2018
Top 10 most popular new car first drives on whatcar.com The rising interest in electrified models is evident here. With Tesla’s new, more affordable Model…
Most popular brands - December 2018
Top 20 most searched-for new car reviews by brand on whatcar.com Seat achieved the biggest difference between December ranking in sales terms (17th) and its…
Most popular reviews - December 2018
Top 20 most-read new car reviews on whatcar.com Two striking entries in this table this month are Vauxhall’s Crossland X and Grandland X SUVs, in…
Interview - Darren Edwards, CEO, Sytner Group
An Interview With The CEO of Britain’s Largest Automotive Retailer DARREN EDWARDS IS CEO of the Sytner Group and has overseen the Penske-owned company’s rise to…
Nearly half of new car buyers expect manufacturers to discount their new models from the advertised list price, according to new data from What Car?
Nearly half (44.5%) of new car buyers expect manufacturers to discount their new models from the advertised list price, according to new data from What…
New Car Sales 2018 - BBC Breakfast
Rachel Burgess Features On The BBC Breakfast Show To Discuss New Car Sales Data - 2018 According to the Society of Motor Manufacturers and Traders (SMMT),…
New Car Registration Data - 2018
New cars registered in the UK in 2018 is down 7% on the previous year According to the Society of Motor Manufacturers and Traders (SMMT),…
New Car Buying Marketplace Insights - November 2018
Brands generating the most leads from buyers at whatcar.com There’s not much change at the top of the chart of brands generating the most leads…
Toyota C-HR Competitor Insight - November 2018
Toyota C-HR Competitor Insight Toyota’s distinctive family SUV is available as a hybrid or with only a turbocharged petrol engine. Despite this, only two hybrid models…
Hyundai Ioniq Competitor Insight - November 2018
Hyundai Ioniq Competitor Insight The Ioniq is available as an electric car, a hybrid and a plug-in hybrid. Buyers therefore compare it with hybrids (such…
EV Real Range Tests - November 2018
EV Real Range Tests - Our New Test For Electric Cars And The First Batch Of Results With electric cars recording huge sales rises every…
Target Price Analysis - November 2018
Target Price - Top 10 highest % new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the…
What Car?’s power to inform (Paint colours) - November 2018
What Car?’s power to inform - How colour affects a car’s resale value This is an article that can save readers money and make their…
Most popular used reviews - November 2018
Top 20 most popular used car reviews on whatcar.com The appeal of two obsolete Jaguar Land Rover models is very evident in this month’s top…
What Car?’s power to inform - November 2018
Subscribing to a car The idea of paying a single monthly figure for the use of a car, plus insurance, road tax and maintenance, is…
Most popular new car lease searches - November 2018
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Volkswagen has leapt to the…
Most popular news - November 2018
Top 10 most popular features and advice stories on whatcar.com The three most popular articles in this table reflect the public’s growing interest in alternatively…
Most popular first drives - November 2018
Top 10 most popular new car first drives on whatcar.com The return of the Toyota Corolla is clearly of great interest to whatcar.com readers; the…
Most popular brands - November 2018
Top 20 most searched-for new car reviews by brand on whatcar.com It has been another poor month for Audi in terms of sales, but it’s…
Most popular reviews - November 2018
Top 20 most popular new car reviews on whatcar.com This table is heavily populated with models that appeared in last month’s chart, with several being…
Interview - Sue Robinson, Director, National Franchised Dealers Association
How the NFDA links dealers, car makers and government SUE ROBINSON IS the director of the National Franchised Dealers Association (NFDA), which represents franchised car…
Two-thirds of car buyers won't give dealers a second chance
Weekly poll: Car buyers face longer wait times Rachael Prasher, Managing Director of What Car? and Haymarket Automotive, analyses our weekly poll of more than…
Catastrophe behind nearly one-in-five new car purchases
Nearly one in five new car buyers are in the market because they have an urgent need to replace their current vehicle due an unforeseen…
Most popular new car lease searches - October 2018
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Jaguar has been renewing its…
Most popular news - October 2018
Top 10 most popular features and advice stories on whatcar.com The fast-rising interest in electrified vehicles is very evident in the most popular news and…
Most popular first drives - October 2018
Top 10 most popular new car first drives on whatcar.com Despite the public relations issues that Tesla CEO Elon Musk has caused the American manufacturer…
Most popular brands - October 2018
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a significant disconnect between several of the brands heading this table and their…
Most popular reviews - October 2018
Top 20 most-read new car reviews on whatcar.com SUVs accounted for 16 of the top 20 most searched-for models on whatcar.com during October, with the…
Interview - Rawdon Glover MD, Jaguar Land Rover
How Jaguar Land Rover will attack the challenges ahead Rawdon Glover was appointed managing director of Jaguar Land Rover (JLR) in the UK earlier this…
Analysis of new car incentives - September 2018
Target Price September – Analysis of new car incentives • It’s not often that UK franchised dealers get a run of good news, but the…
New car discount reductions - September 2018
Target Price – Top 10 new car discount reductions These are the discounts that have reduced by the greatest amount over the past month, as…
The highest new car discounts - September 2018
Target Price - Top 10 highest % new car discounts in September  These are the largest discounts revealed by the What Car? mystery shoppers over…
The UK’s quietest cars - September 2018
What Car?’s power to inform - The UK’s quietest cars revealed What Car? regularly reveals cars that are best in a certain, specific area, knowing…
Most popular used reviews - September 2018
Top 20 most popular used car reviews on whatcar.com The Nissan Qashqai, one of the first family SUVs and one of the most perennially popular,…
Annual Reliability Survey 2018
What Car?’s power to inform - Reliability Survey 2018 What Car?’s annual Reliability Survey is a vital part of the service it provides to readers,…
Most popular brands - September 2018
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a notable disconnect between several of the brands heading this table and their…
Most popular reviews - September 2018
Top 20 most-read new car reviews on whatcar.com The appeal of What Car? as an information source for buyers shopping at widely varying price points…
Interview - John Tordoff Chief executive, JCT600
Be prepared to do things differently to compete JOHN TORDOFF IS chief executive of the family-owned JCT600 chain of dealerships, which cover 52 sites and…
Most popular first drives - September 2018
Top 10 most popular new car first drives on whatcar.com An impressively disparate array of first drive reviews appealed to What Car? readers last month.…
Most popular features - September 2018
Top 10 most popular features and advice stories on whatcar.com Ford appears prominently among September’s most-read features and advice stories, for both good and bad…
Most popular brands for lease - September 2018
Top 10 most popular brands for lease on whatcar.com Premium manufacturers dominate the list of the most popular brands for lease by search results ,…
Nearly three quarters of EV buyers willing to wait longer for vehicle to be delivered
Buyers are prepared to wait longer for an electric car than for petrol or diesel-powered vehicles, the latest What Car? survey finds – but more…
Family Cars Target Price analysis
Target Price: This month's Analysis of new car incentives The average cash Target Price discount is continuing to trend lower and is currently 6.3% or…
Interview – Bill Berman, chief executive of Pendragon
“We were able to accomplish in three months what it would have taken 18 months to do normally” Bill Berman was appointed chief executive of…
Buyer priorities: hot hatchbacks and performance cars
What are buyers looking for? It’s not surprising that 90% of hot hatchback and performance car buyers cite performance as their number one priority, and…
Nine out of 10 car buyers are comfortable with the prospect of visiting showrooms despite Covid-19
90% of buyers comfortable with visiting car showrooms Nine out of 10 in-market car buyers are comfortable visiting retailers when researching or buying their next…
Most popular used reviews – October 2020
Top 20 most popular used car reviews on whatcar.com The recently updated and repromoted Audi A3 used review overtakes the Range Rover Evoque to be…