If you’re open, there’s business to be done The nature of these rollercoaster times has seen everyone in the car industry scratching their heads to…
News & Advice
Read the latest insights, news and advice for increasing your sales, margins and more.
What Car? to offer free subscription to its New Car Buying platform during Coronavirus outbreak ● Retailers and manufacturers to be given free access to…
Why Peugeot is riding the crest of a wave in the UK David Peel was appointed managing director of Peugeot UK in March 2016, having…
New Car Buying: cars generating the most leads from buyers at whatcar.com mong the many new additions to this month’s list are a glut of…
Buyers’ priorities: What are buyers looking for? A wide variety of things are important to car buyers. Performance is a priority for some, while reliability…
Scrappage schemes: Who’s offering the best deals? As we come to the March numberplate change, a dozen car makers are offering new car scrappage scheme…
True MPG: Real-world fuel economy tests Since launching True MPG, What Car? Has tested more than 1000 cars in real-world conditions, using cutting-edge test equipment…
Target Price March – Analysis of new car incentives • Our industry contacts tell us that the anticipated post-Brexit sales surge is yet to happen.…
More than 200 new dealers sign up to What Car?’s New Car Buying online platform in 24 hours - Rockar says: ‘Bridging the gap between…
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
Brands offering the biggest discounts with What Car? New Car Buying Citroën dealers were more willing to discount last month than any others, with the…
Top 10 most popular videos on What Car’s YouTube channel Reviews of electric cars dominated our most popular videos list, highlighting a consistent trend of…
Top 20 most popular used car reviews on whatcar.com The launch of a new or updated model often boosts interest in that car’s predecessor as…
Top 10 most popular new car lease searches by brand whatcar.com A reduction in the number of special offers caused BMW to fall five places…
Top 10 most popular features and advice stories on whatcar.com The list of the best electric cars just outstripped the main What Car? Reliability Survey…
Why and how Chinese new car sales are bouncing back just eight weeks after the coronavirus outbreak hit its peak It seems strange -…
Top 10 most popular new car first drives on whatcar.com This month’s list of the most popular first drives is headed by the lower-powered mild…
Top 20 most searched-for new car reviews by brand on whatcar.com Renault has launched two new models recently, in the shape of the Clio small…
Top 20 most-read new car reviews on whatcar.com The effect of being crowned What Car?’s Car of the Year cannot be overstated, with the Ford Puma…
Many reasons to be positive in challenging conditions Darren Ardron is the managing director of Perrys Motor Sales, his career notable for having been forged…
New Car Buying: cars generating the most leads from buyers at whatcar.com Target Price savings of almost £4000 contributed to the Seat Ateca marching seven…
What Car? Car of the Year Awards What Car?’s Car of the Year Awards, run annually since 1978, have become a landmark for the British automotive…
EV Real Range Tests - Our New Test For Electric Cars And The First Batch Of Results This month, we present the top 10 most efficient…
Target Price February – Analysis of new car incentives • Early indications have signalled the industry’s intent to get 2020 off to a flying start.…
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
Car of the Year Awards 2020 The annual What Car? Car of the Year Awards are often referred to as the motoring Oscars, and this graph makes…
Top 20 most popular used car reviews on whatcar.com SUVs continue to dominate the used top 20 list, taking up half of the spaces. This…
Top 10 most popular new car lease searches by brand whatcar.com Enticing leasing offers from BMW propelled it to top spot this month, while Audi…
Top 10 most popular features and advice stories on whatcar.com With more time on their hands over the festive period, car buyers showed how important…
Top 10 most popular new car first drives on whatcar.com Proof that people are increasingly looking to go green can be found in the fact…
Top 20 most searched-for new car reviews by brand on whatcar.com Vauxhall was on the rise last month, boosted by the launch of the new…
Top 20 most-read new car reviews on whatcar.com Never underestimate the impact of being named What Car? Car of the Year, because despite having only been…
New Puma reveals a ‘more agile’ mindset at Ford Roelant de Waard has spent more than a decade in senior sales positions with Ford; most…
An interview with the Commercial Director of Jardine Motors Group It’s fair to say that Jason Cranswick has always had a focus on customer requirements.…
What Car?’s Power To Inform The Tesla Model 3 was one of 2019’s most anticipated new cars, so the addition of its real-world range figure…
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
Target Price this month: Analysis of new car incentives · The average cash Target Price discount has remained broadly unchanged at 8.2%, or £2856 per car,…
Real-World Range Tests - Most efficient family SUVs Since launching True MPG What Car? has tested more than 1000 cars in real-world conditions, using cutting-edge test…
Cross-shopping on whatcar.com As you might expect, the closest challenge to BMW’s award-winning luxury saloon comes from its Mercedes-Benz and Audi brethren, but it’s the…
Cross-shopping on whatcar.com Nissan’s big-selling family SUV is in a class that contains more models than perhaps any another, and the car that potential buyers…
New Car Buying: cars generating the most leads from buyers at whatcar.com Five new SUV models make our top 20 this month, including high-end examples…
An interview with the Managing Director of the Chorley Group Pauline Turner is managing director of the Chorley Group, running the day-to-day operations of its…
Top 20 most-read new car reviews on whatcar.com New finance offers bringing the cost of the Toyota Corolla hatchback down to as little as £229 per…
An interview with the Managing Director of Mitsubishi Motors UK Like so many high fliers, Mitsubishi UK boss Rob Lindley began his automotive career as…
An interview with the Managing Director of Citroën UK Karl Howkins was made managing director of Citroën UK in June 2018, charged with growing the…
What Car? has been crowned as the best online advertising space for new car sales at the prestigious Car Dealer Power Awards. What Car?’s New…
What Car? beats target of visiting 365 UK dealers and manufacturers to celebrate a year of New Car Buying success - What Car? raises £3850…
Car security investigation What Car?’s exclusive investigation into car security, showing that some modern cars can be stolen in as little as 10 seconds, was…
Top 20 most popular used car reviews on whatcar.com There are two surprise new entrants this month, because What Car? has diversified the types of…
Top 10 most popular new car lease searches by brand Despite an increase in TV advertising for the Car of the Year-winning e-Niro, Kia’s popularity…
Top 10 most popular features and advice stories on whatcar.com What Car? readers are clearly on the hunt for a bargain, because while our round-up…
Top 10 most popular new car first drives on whatcar.com In this months most popular first drives list, the popularity of the latest BMW 3…
Top 20 most searched-for new car reviews by brand on whatcar.com The biggest climber this month is Nissan, which moves from a lowly 19th position…
Top 20 most-read new car reviews on whatcar.com Having marched into the top 20 last month, BMW’s 1 Series is now nowhere to be seen…
An Interview With The Managing Director of Seat UK Even in these hard times, Seat UK managing director Richard Harrison is riding the crest of…
What Car? is celebrating a year of success for its relaunched website and New Car Buying platform by partnering with UK automotive industry charity,…
Top 10 most popular features and advice stories on whatcar.com Range anxiety is clearly still a big hurdle for potential electric car owners to overcome,…
Top 10 most popular new car first drives on whatcar.com This month’s table of most popular first drives is a tale of two halves, because…
Brands Offering The Highest Discounts Account For Nearly Half Of All New Car Sales - The 10 brands with the highest new car cash discounts…
Top 20 most searched-for new car reviews by brand on whatcar.com The top four this month might be a case of as you were, but…
Top 20 most-read new car reviews on whatcar.com There’s a lot of change in the top 20 this month, led by the all-new BMW 1…
An Interview With The Managing Director of LSH Auto UK Europe’s largest Mercedes-Benz retailer has just opened in Stockport, Greater Manchester. The 10.5-acre site houses…
An Interview With The Managing Director of Vauxhall Steve Norman has been running Vauxhall and Opel operations in the UK and Ireland respectively for 18…
Top 10 largest new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically…
More Drivers Being Dazzled What Car? recently reported on an RAC survey detailing drivers’ issues with headlight glare. It found that 70% of UK drivers…
Top 20 most popular used car reviews on whatcar.com The most interesting development in the top 20 most popular used car searches chart this month…
Top 10 most popular new car lease searches by brand whatcar.com The A-Class leads this table, although not by quite such a large margin as…
Top 10 most popular features and advice stories on whatcar.com The fact that What Car? is an occasional source of pure entertainment is evident in…
Top 10 most popular new car first drives on whatcar.com There were plenty of electrified models attracting attention during June, with the reinvigorated Volkswagen Passat…
Top 20 most searched-for new car reviews by brand on whatcar.com The brand search rankings were even more static than usual last month, with a…
Top 20 most-read new car reviews on whatcar.com The Seat Arona showed its staying power in June, because the smallest of the Spanish brand’s three…
An Interview With The Chairman and Managing Director of Ssangyong UK The saying that only the cars move fast in the car industry is widely…
An Interview With The Managing Director of West Way Today, Tony Lewis runs the West Way retail group, the UK’s largest chain of Nissan dealerships,…
New Car Buying: cars generating the most leads from buyers at whatcar.com The Mercedes-Benz A-Class is once again attracting plenty of interest on What Car?…
Cross-shopping on whatcar.com Like the Kia e-Niro, the Toyota RAV4 hybrid faces growing competition from several rivals during buyers’ consideration process. The Honda CR-V –…
Cross-shopping on whatcar.com The strongest competition to the What Car? Car of the Year comes from its close relation, the Hyundai Kona Electric; at the…
Real-World Range Test This month, we present the top 10 most efficient electric cars that have undergone our Real Range test so far. Therein, the…
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers over the past…
The UK’s Top 10 Least Reliable Used Cars It doesn’t exactly make happy reading, but revealing the country’s top 10 least reliable used cars is…
Top 20 most popular used car reviews on whatcar.com There was a surprise climb to third for the Vauxhall Astra during May, with the family…
Dyson’s EV Plans This month, British appliance maker Dyson filed patents for and revealed more details of the electric car it has been developing for…
Top 10 most popular new car lease searches by brand on whatcar.com Mercedes-Benz continues to attract by far the most lease searches on whatcar.com, driven…
The State Of The New Car Market And What It Means For Consumers Earlier this week, the BBC got in touch with What Car? asking…
Top 10 most popular features and advice stories on whatcar.com As you might expect, most What Car? readers are researching their next purchase, but there’s…
Top 10 most popular new car first drives on whatcar.com There are some interesting contrasts within this month’s top 10 most-read first drives. What Car?…
Top 20 most searched-for new car reviews by brand on whatcar.com There was almost no change to the order of the top 10 most searched-for…
Top 20 most-read new car reviews on whatcar.com Evidently, the allure of an ‘affordable’ Tesla is so strong that even a 39-month wait between the…
An Interview With The CEO of Waylands Automotive JOHN O’HANLON ESTABLISHED his credentials in car retailing as he worked his way up the management structure…
New car discounts reach £16.8 million as dealers look to attract buyers · What Car? Target Price research finds manufacturers are offering cash discounts of…
Cross-shopping on whatcar.com The Seat Arona faces even stronger competition than the Range Rover Evoque from our previous story, with four rivals enjoying double-digit levels…
Cross-shopping on whatcar.com The Evoque, freshly into its second generation, faces three strong competitors at the start of buyers’ consideration process. The Audi Q3 is…
Real-World Range Tests - Most Economical Diesels Since launching True MPG What Car? has tested over 1000 cars in real-world conditions, using cutting-edge test equipment…
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers in the past…
Ultra Low Emission Zone New emissions rules came into force on the 8th of April to replace the Toxicity charge (T-Charge). The new ultra low emission…
Top 20 most popular used car reviews on whatcar.com Ford, Volkswagen, Vauxhall and Volvo each had two cars in this list of our popular used…
Vauxhall Zafira recall The second-generation Vauxhall Zafira has an unfortunate history of occasionally catching fire, due to a defective heater fan design. It has now…
Top 10 most popular new car lease searches by brand on whatcar.com Mercedes made a big push in April, propelling it from fourth place to…
Top 10 most popular features and advice stories on whatcar.com What Car? readers are clearly aware of the cost of depreciation, because a feature highlighting…
Top 10 most popular new car first drives on whatcar.com The strength of Skoda’s brand appeal is evident in the Scala’s position at the top…
Top 20 most searched-for new car reviews by brand on whatcar.com Volkswagen returned to the top during the quieter month of April following March’s registration…
Top 20 most-read new car reviews on whatcar.com In the wake of being named our 2019 overall Car of the Year, the electric Kia e-Niro…
An Interview With The Managing Director of Group 1 Automotive DARREN GUIVER is managing director of Group 1 Automotive in the UK. The company’s portfolio…
Most popular lease searches by brand on whatcar.com The big German quartet continue to dominate this table, while Volkswagen Group marques Seat and Skoda place…
Top 10 most popular features and advice stories on whatcar.com Advice on the best and worst hybrids continues to be the most read on whatcar.com,…
Top 10 most popular new car first drives on whatcar.com Models with electric motors and petrol engines were March’s most popular. The rankings of the plug-in…
Top 20 most searched-for new car reviews by brand on whatcar.com BMW usurped Volkswagen as the most searched-for brand on whatcar.com during March. This was…
Top 20 most-popular new car reviews on whatcar.com Seat once again took a one-two last month, with its Arona and Ateca SUVs. Not many years ago,…
How online data analysis is driving car makers forward SCOTT GAIRNS IS the managing director of Sophus3, a leading digital intelligence firm operating in and…
Building and maintaining a £780m family business THE SWANSWAY GROUP was founded in 2003 by Michael Smyth and his sons, David, John and Peter. Prior…
No diesel ‘firesale’ in sight as dealers remain confident over fuel’s future - Despite a drop in sales, diesel discounts only marginally larger than for…
Target Price Top 10 Highest % New Car Discounts This Month These are the largest discounts revealed by What Car?’s mystery shoppers over the past…
What Car?’s Auto Response Increases Ready-To-Buy Customer Enquiries Three-Fold · Retailers using What Car?’s New Car Buying platform can now create an automatic response to…
Top 20 most popular used car reviews on whatcar.com A couple of large and once-pricey premium SUVs feature in February’s top 20 most searched-for used…
What Car?’s Power To Inform - Honda To Close Swindon Plant There's no doubt that What Car? is seen as a reliable news source when…
Manufacturers and dealers need to close the electric vehicle ‘Knowledge Gap’ to boost sales Electric vehicles (EVs) have finally become part of the mainstream conversation,…
Top 10 most popular new car lease searches by brand on whatcar.com This month's top 10 is split equally between premium and volume brands. The…
Top 10 most popular features and advice stories on whatcar.com What Car? readers are a pragmatic bunch; the fact that hybrid buying advice was the…
Top 10 most popular new car first drives on whatcar.com The top 10 most popular first drives in February were an unusual selection, in that…
Top 20 most searched-for new car reviews by brand on whatcar.com Volkswagen proved to be the most popular brand on whatcar.com during February. It was also…
Top 20 most-read reviews on whatcar.com What do the Hyundai Ioniq, Volkswagen Polo and Mercedes-Benz A-Class have in common? Yes, all are fairly new hatchbacks…
An Interview With The CEO of the Society of Motor Manufacturers and Traders (SMMT) As CEO of the Society of Motor Manufacturers and Traders (SMMT)…
Enormous online traffic spikes for every category winner of the What Car? Awards - 2019 What Car?’s Car of the Year Awards, run annually since 1978,…
Top 10 most popular new car first drives on whatcar.com If you need any more confirmation that the most popular new cars recently are SUV's,…
Top 20 most searched-for new car reviews by brand on whatcar.com Audi’s market share has improved slightly on December’s showing, but it’s still constrained by…
Top 20 most popular new car reviews on whatcar.com The surge of the electric Kia e-Niro to the top of January's most popular review table,…
An Interview With The UK President & CEO of a Promising Manufacturer - Kia KIA’S UK PRESIDENT and CEO Paul Philpott is used to success,…
Top 10 most popular new car lease searches by brand on whatcar.com The first six brands here clearly have a firm grip on their share;…
Top 10 most popular news features and advice stories on whatcar.com Information about today’s most practical electrified cars – hybrids – continues to be the…
An Electric Vehicle (EV) Was Crowned Overall Champion At The What Car? Car Of The Year Awards, For The First Time What Car? has named the Kia e-Niro…
Top 10 most popular new car first drives on whatcar.com The rising interest in electrified models is evident here. With Tesla’s new, more affordable Model…
Top 20 most searched-for new car reviews by brand on whatcar.com Seat achieved the biggest difference between December ranking in sales terms (17th) and its…
Top 20 most-read new car reviews on whatcar.com Two striking entries in this table this month are Vauxhall’s Crossland X and Grandland X SUVs, in…
An Interview With The CEO of Britain’s Largest Automotive Retailer DARREN EDWARDS IS CEO of the Sytner Group and has overseen the Penske-owned company’s rise to…
Nearly half (44.5%) of new car buyers expect manufacturers to discount their new models from the advertised list price, according to new data from What…
Rachel Burgess Features On The BBC Breakfast Show To Discuss New Car Sales Data - 2018 According to the Society of Motor Manufacturers and Traders (SMMT),…
New cars registered in the UK in 2018 is down 7% on the previous year According to the Society of Motor Manufacturers and Traders (SMMT),…
Brands generating the most leads from buyers at whatcar.com There’s not much change at the top of the chart of brands generating the most leads…
Toyota C-HR Competitor Insight Toyota’s distinctive family SUV is available as a hybrid or with only a turbocharged petrol engine. Despite this, only two hybrid models…
Hyundai Ioniq Competitor Insight The Ioniq is available as an electric car, a hybrid and a plug-in hybrid. Buyers therefore compare it with hybrids (such…
EV Real Range Tests - Our New Test For Electric Cars And The First Batch Of Results With electric cars recording huge sales rises every…
Target Price - Top 10 highest % new car discounts this month These are the largest discounts revealed by What Car?’s mystery shoppers over the…
What Car?’s power to inform - How colour affects a car’s resale value This is an article that can save readers money and make their…
Top 20 most popular used car reviews on whatcar.com The appeal of two obsolete Jaguar Land Rover models is very evident in this month’s top…
Subscribing to a car The idea of paying a single monthly figure for the use of a car, plus insurance, road tax and maintenance, is…
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Volkswagen has leapt to the…
Top 10 most popular features and advice stories on whatcar.com The three most popular articles in this table reflect the public’s growing interest in alternatively…
Top 10 most popular new car first drives on whatcar.com The return of the Toyota Corolla is clearly of great interest to whatcar.com readers; the…
Top 20 most searched-for new car reviews by brand on whatcar.com It has been another poor month for Audi in terms of sales, but it’s…
Top 20 most popular new car reviews on whatcar.com This table is heavily populated with models that appeared in last month’s chart, with several being…
How the NFDA links dealers, car makers and government SUE ROBINSON IS the director of the National Franchised Dealers Association (NFDA), which represents franchised car…
Top 10 most popular new car lease searches by brand and model on whatcar.com New car lease searches by brand: Jaguar has been renewing its…
Top 10 most popular features and advice stories on whatcar.com The fast-rising interest in electrified vehicles is very evident in the most popular news and…
Top 10 most popular new car first drives on whatcar.com Despite the public relations issues that Tesla CEO Elon Musk has caused the American manufacturer…
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a significant disconnect between several of the brands heading this table and their…
Top 20 most-read new car reviews on whatcar.com SUVs accounted for 16 of the top 20 most searched-for models on whatcar.com during October, with the…
How Jaguar Land Rover will attack the challenges ahead Rawdon Glover was appointed managing director of Jaguar Land Rover (JLR) in the UK earlier this…
Target Price September – Analysis of new car incentives • It’s not often that UK franchised dealers get a run of good news, but the…
Target Price – Top 10 new car discount reductions These are the discounts that have reduced by the greatest amount over the past month, as…
Target Price - Top 10 highest % new car discounts in September These are the largest discounts revealed by the What Car? mystery shoppers over…
What Car?’s power to inform - The UK’s quietest cars revealed What Car? regularly reveals cars that are best in a certain, specific area, knowing…
Top 20 most popular used car reviews on whatcar.com The Nissan Qashqai, one of the first family SUVs and one of the most perennially popular,…
What Car?’s power to inform - Reliability Survey 2018 What Car?’s annual Reliability Survey is a vital part of the service it provides to readers,…
Top 20 most searched-for new car reviews by brand on whatcar.com There’s a notable disconnect between several of the brands heading this table and their…
Top 20 most-read new car reviews on whatcar.com The appeal of What Car? as an information source for buyers shopping at widely varying price points…
Be prepared to do things differently to compete JOHN TORDOFF IS chief executive of the family-owned JCT600 chain of dealerships, which cover 52 sites and…
Top 10 most popular new car first drives on whatcar.com An impressively disparate array of first drive reviews appealed to What Car? readers last month.…
Top 10 most popular features and advice stories on whatcar.com Ford appears prominently among September’s most-read features and advice stories, for both good and bad…
Top 10 most popular brands for lease on whatcar.com Premium manufacturers dominate the list of the most popular brands for lease by search results ,…