Nine out of 10 car buyers are comfortable with the prospect of visiting showrooms despite Covid-19
90% of buyers comfortable with visiting car showrooms
Nine out of 10 in-market car buyers are comfortable visiting retailers when researching or buying their next car, despite Covid-19 causing more local restrictions and lockdowns across the country.
The findings come as part of What Car?’s latest survey of 8177 in-market buyers. The research also found 91% of buyers trust showrooms to be run in a Covid-safe way.
This trust is built upon months of preparation and logistical work by car retailers nationwide. When showrooms were allowed to reopen after nearly three months of closures on 1 June, they did so with tough new social distancing and personal hygiene measures in place.
From protecting staff and customers with plastic dividers and installing hand sanitising stations to applying strict cleaning regimes and introducing one-way systems, the latest measures have played a key part in helping the industry recover from the pandemic.
This is backed up by the fact that just 10.42% of drivers say they’ve fallen behind with vehicle servicing and maintenance due to Covid-19, showing buyers have been comfortable visiting dealers since they were allowed to reopen.
There’s more good news for the industry, too, because a fifth of participants in this latest What Car? research are looking to make a new vehicle purchase in the next four weeks, while 18.3% are looking to purchase a new vehicle within three months – suggesting the recent reintroduction of restrictions in some areas has not impacted buyer intentions.
Importantly, 75.1% of in-market buyers also see their local dealership as an important part of the local community and economy, with nearly half of all buyers worried about their local showroom closing if the restrictions continue to hamper business.