New car discount reductions – September 2018

Target Price – Top 10 new car discount reductions

These are the discounts that have reduced by the greatest amount over the past month, as found by the What Car? mystery shoppers. Quite often, they represent a reduction in incentives on a heavily discounted model, but they can also signal increased demand for that car.

Car  /  Discount Reduction (%)

1.  Mercedes-Benz A-Class A180 SE Executive  /  -2.6%

2.  Hyundai i40 range  /  -1.5%

3.  Nissan Qashqai diesel range (excluding Visia)  /  -1.3%

4.  Mercedes-AMG CLA45  /  -1.0%

5.  Mercedes-Benz GLA range  /  -0.8%

6.  BMW 2 Series convertible range  /  -0.5%

7.  Mercedes-Benz CLA range  /  -0.5%

8.  Range Rover Evoque range  /  -0.5%

9.  Audi Q2 range  /  -0.3%

10.  BMW 5 Series range  /  -0.3%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com