Range Rover Evoque Competitor Insight

Range Rover Evoque Competitor Insight

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The Evoque, freshly into its second generation, faces three strong competitors at the start of buyers’ consideration process. The Audi Q3 is considered by 19.2% of potential Evoque buyers, the Volvo XC40 by 16.6% and the BMW X1 by 10.2%. At the end of the consideration process, willingness to buy the Q3 and the X1 drops to 12.8% and 6.5% respectively, but interest in the XC40 rises slightly, to 17.8%.

Surpassing this is the Land Rover Discovery Sport, which climbs from 9.0% to 19.9%, a more than doubling of interest. Other models making gains, if at a lower level of interest, are the Audi Q5 and Jaguar E-Pace, while the Volkswagen Tiguan remains unchanged.

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