Most searched for brands – January 2019

Audi Q2 - The most searched for brands

Top 20 most searched-for new car reviews by brand on whatcar.com

Audi’s market share has improved slightly on December’s showing, but it’s still constrained by the supply shortages triggered by WLTP. Nevertheless, it remained the most searched-for marque on whatcar.com during January. It was outsold by both BMW and Mercedes, with the latter pipped to third place in the sales charts by Vauxhall over a solitary unit. In terms of What Car? searches, though, it ranks seventh, far behind its aforementioned compatriots.

Seat and Skoda continue to punch above their weight; their fourth and fifth positions are well ahead of their 13th and 14th places in the sales charts. Their shares are growing, however, and their popularity on whatcar.com suggests that this trend will continue.

Brand  /  UK sales ranking  /  Market %, Jan 19

1.  Audi  /  6  /  5.4
2. Volkswagen  /  2  /  8.2
3. BMW  /  5  /  5.9
4.  Seat  /  13  /  3.4
5.  Skoda  /  14  /  3.4
6.  Ford  /  1  /  10.3
7.  Mercedes-Benz  /  4  /  7.6
8.  Kia  /  8  /  5.2
9.  Nissan  /  9  /  4.3
10.  Volvo  /  15  /  2.5
11.  Hyundai  /  9  /  3.6
12.  Vauxhall  /  3  /  7.6
13.  Land Rover  /  12  /  3.5
14.  Toyota  /  7  /  5.3
15.  Mazda  /  21  /  1.7
16.  Peugeot  /  11  /  3.5
17.  Jaguar  /  23  /  1.3
18.  Suzuki  /  20  /  1.9
19.  Honda  /  27  /  2.3
20.  Renault  /  18  /  2.1

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