Target Price Analysis – February 2020

Citroen cactus target price

Top 10 largest new car discounts this month

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models in which there is a fierce manufacturer-driven battle for market share.

1.  Citroën C4 Cactus 1.5 BlueHDi Flair   /  28.0%
2.  Seat Leon 1.5 TSI Evo SE / 24.2%
3.  Fiat Panda 1.2 Pop  /  23.3%
4.  BMW 435d Convertible xDrive M Sport auto /  22.9%
5. Citroën Grand C4 Spacetourer diesels /  22.8%
6. Vauxhall Grandland X 1.5 Turbo D SE /  22.2%
7.  Nissan X-Trail 1.7 dCi Acenta /  21.7%
8.  BMW 430d Coupé M Sport auto /  20/9%
9.  Volkswagen Touran 1.5 TSI Evo SE /  20.4%
10.  Skoda Fabia 1.0 MPI S /  19.9%

Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s mystery shoppers.

Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Fiat Panda 1.2 Easy  /  -8.9%
2.  Nissan Micra 1.5 dCi Acenta  /  -5.7%
3.  Vauxhall Astra 1.2 Turbo Elite Nav /  -4.9%
4.  Honda HR-V 1.5 i-VTEC S /  -3.8%
5.  Hyundai i20 1.2 MPi S Cconnect  /  -3.7%
6.  Honda CR-V 1.5 i-VTEC Turbo SE 2WD  /  -3.2%
7.  Mazda 2 1.5 Skyactiv-G SE-L Nav  /  -3.0%
8.  BMW 520i SE auto /  -2.7%
9.  Volvo XC60 Hybrid models /  -2.0%
10. Volvo S90 All models  /  -1.8%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com