Target Price Analysis – January 2020

Top 10 largest new car discounts this month

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models in which there is a fierce manufacturer-driven battle for market share.

1.  Fiat Tipo 1.4 Easy  /  29.5%
2.  Citroën C4 Cactus 1.2 Puretech Flair   /  26%
3.  Mercedes-Benz S-Class S350d Grand Edition  /  24.7%
4.  Fiat Panda 1.2 Pop  /  22.6%
5.  Seat Leon 1.0 TSI SE /  22.2%
6.  Volkswagen Passat 1.5 TSI SE /  22.2%
7.  Suzuki Swift 1.2 SHVS SZ5 Allgrip /  21.1%
8.  Vauxhall Astra 1.5 Turbo D 105 SRi /  20.9%
9.  Citroën Grand C4 Spacetourer /  20.8%
10.  Volkswagen Touran 1.5 TSI Evo SE /  20.2%

Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Honda HR-V 1.5 i-VTEC S /  -4.1%
2.  Honda CR-V 1.5 i-VTEC S /  -3.7%
3.  Mazda 2 1.5 Skyactiv-G 75 SE-L  /  -3.2%
4.  Mazda CX-3 2.0 GT Sport Nav + /  -2.5%
5.  Kia Picanto 1.0 1 /  -1.5%
6.  Hyundai i30 Fastback  /  -0.5%
7.  Hyundai Kona Hybbrid /  -0.5%
8.  Volkswagen Touran 2.0 TDI 115 S DSG /  -0.4%
9.  Mercedes-Benz SL 400 Grand Edition /  -0.3%
10. Vauxhall Astra SRi /  -0.3%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com