Target Price Analysis – July 2019

Mini Countryman Driving Down A Country Road - Target Price Analysis

Top 10 largest new car discounts this month

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow- selling and run-out models or, occasionally, models in which there is a fierce manufacturer-driven battle for market share.

1.  Volkswagen Passat Estate 1.5 TSI Evo 150 S  /  24.6%
2.  Vauxhall Mokka X 1.4T Ecotec Active  /  21.9%
3.  Vauxhall Astra 1.4T 16V 150 SRi Nav  /  21.2%
4.  Nissan Juke 1.6 112 Acenta  /  20.0%
5.  Volkswagen Touran 1.5 TSI Evo SE  /  19.9%
6.  Seat Leon 1.0 TSI SE  /  19.0%
7.  Vauxhall Corsa 1.4 75 Sport 5dr (A/C)  /  18.9%
8.  Volkswagen Sharan 2.0 TDI SCR 150 S  /  18.6%
9.  Suzuki Baleno 1.0 Boosterjet SZ-T  /  17.2%
10.  Jaguar XJ 3.0d V6 Luxury  /  16.9%

Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Vauxhall Grandland X 1.2T SE  /  -5.0%
2.  Fiat Panda  /  -1.0%
3.  Honda HR-V  /  -1.0%
4.  BMW 4 Series Coupé  /  -0.8%
5.  Audi A3 Sportback  /  -0.5%
6.  Audi Q5  /  -0.5%
7.  Vauxhall Mokka X Griffin  /  -0.5%
8.  Volkswagen T-Roc  /  -0.5%
9.  Mini Countryman  /  -0.3%
10.  Volkswagen Golf  /  -0.3%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com