Target Price Analysis – July 2020

Target Price analysis: this month’s best and worst discounts

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models in which there is a fierce manufacturer-driven battle for market share.

1.  Fiat Tipo 1.4 Street  /  25.8%
2.  Volkswagen Golf SV 1.0 TSI 115 S  /  25.4%
3.  Mercedes-Benz E-Class E220d SE Estate 9G-Tronic  /  25%
4.  Volkswagen Passat 1.5 TSI SE saloon  /  22.5%
5.  Mercedes-Benz C180 SE saloon  /  21.7%
6.  Citroën C4 Cactus 1.5 BlueHDi Flair  /  21.0%
7.  Volkswagen Touran 2.0 TDI 115 S DSG  /  20.0%
8.  Mitsubishi Shogun Sport 2.4 DI-DC 4 auto 4WD /  19.5%
9.  Volkswagen Sharan 1.4 TSI SE Nav  /  19.4%
10.  Hyundai Tucson 1.6 CRDi 48V MHD 136 N Line 2WD  /  18.8%

Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Suzuki Swift 1.2 Dualjet SHVS SZ3  /  -17.3%
2.  Vauxhall Astra 1.5 Turbo D Elite Nav hatchback  /   -7.8%
3.  Citroën Grand C4 Spacetourer petrol models  /  -7.3%
4.  Vauxhall Grandland X 1.2 Turbo Elite Nav Premium  /  -5.4%
5.  Audi A8 petrol models  /  -5%
6.  Peugeot 3008 1.2 Puretech GT Line Premium  /  -4.5%
7.  Peugeot 5008 1.2 PureTech Allure EAT8  /  -4%
8.  Mazda 3 models  /  -3.8%
9.  Citroën C5 Aircross petrol models  /  -3.5%
10.  Audi Q5 models  /  -2.3%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com