Target Price Analysis – March 2020

Top 10 largest new car discounts this month

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-
selling and run-out models or, occasionally, models in which there is a fierce manufacturer- driven battle for market share.

1.  Citroën C4 Cactus 1.5 BlueHDi Flair   /  28.0%
2.  Mercedes-Benz E-Class Estate E220d SE  /  23.9%
3.  Fiat Panda 1.2 Pop  /  23.3%
4.  Volkswagen Passat 1.5 TSI SE saloon /  23.2%
5.  Citroën Grand C4 Spacetourer diesels /  22.8%
6.  Vauxhall Grandland X 1.5 Turbo D SE /  22.5%
7.  Seat Leon 1.0 TSI SE / 21.9%
8.  BMW 4 Series Coupe 430d xDrive M Sport auto /  21/4%
9.  Nissan Qashqai 1.5 dCi 115 N-Connecta  /  21.3%
10.  Volkswagen Touran 1.5 TSI Evo SE /  19.9%

Top 10 new car discount reductions this month

 

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s, mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Mercedes-Benz SL models  /  -9.8%
2.  Mitsubishi ASX 2.0 Dynamic  /  -5.0%
3.  Seat Arona 1.6 TDI SE EZ /  -3.6%
4.  Mitsubishi Eclipse Cross 1.5 Verve /  -3.0%
5.  Mercedes-Benz V-Class Marco Polo models  /  -2.8%
6.  Seat Ateca 1.5 TSI SE Technology DSG  /  -2.7%
7.  Volvo XC90 B5 models  /  -2.5%
8.  Mercedes-Benz A-Class A250e /  -1.8%
9.  Volvo XC60 All models /  -1.5%
10. Renault Clio All models  /  -1.0%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com