Target Price Analysis – November 2018

new car discounts and discount reductions - VAUXHALL MOKKA X driving

Target Price – Top 10 highest % new car discounts this month

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow selling and run-out models, or occasionally, models in which there is a fierce manufacturer-driven battle for market share.

1.  Fiat Tipo 1.4 Easy28.5%
2.  Mercedes-Benz SL 400 AMG Line24.4%
3.  Vauxhall Astra 1.0T Ecotec SRi / 23.8%
4.  Fiat Panda 1.2 Pop23.3%
5.  Vauxhall Mokka X 1.4T Ecotec Active21.7%
6.  Citroën C4 Spacetourer21.5%
7.  Vauxhall Corsa 1.4 75 Sport 3dr17.9%
8.  Seat Leon 1.0 TSI SE Dynamic EZ17.6%
9.  Ford Grand C-Max 1.0 Ecoboost 125 Titanium16.5%
10.  Seat Mii 1.0 FR Line EZ 5dr16.0%

Target Price – Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount over the past month, as found by What Car?’s mystery shoppers. Quite often they represent a reduction in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Peugeot 2008 1.5 BlueHDi range / -6.8%
2.  Peugeot 308 SW 1.5 BlueHDi 130 Allure EAT8 / -3.8%
3.  Peugeot 108 1.0 72 Active 5dr / -3.5%
4.  Volvo XC90 T8 range / -1.0%
5.  Nissan Micra / -0.8%
6.  Skoda Kodiaq TSI range / -0.8%
7.  Vauxhall Crossland X / -0.8%
8.  Volkswagen Tiguan / -0.8%
9.  Ford Galaxy / -0.5%
10.  Seat Ateca / -0.5%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com