Target Price Analysis – November 2020

Target Price analysis: this month’s best and worst discounts

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models in which there is a fierce manufacturer-driven battle for market share.

1.  BMW 740i  /  33.3%
2.  Volkswagen Passat 1.5 TSI SE saloon  /  21.9%
3.  Mercedes-Benz SL 400 Grand Edition Premium 9G-Tronic  /  21.1%
4.  Nissan Qashqai 1.5 dCi [115] N-Connecta  /  20.4%
5.  Volkswagen Arteon 2.0 TDI EVO SCR SE  /  20.2%
6.  BMW 840i sDrive Gran Coupe auto  /  19.6%
7.  Hyundai Tucson 1.6 CRDi 48V MHD 136 N Line 2WD  /  18.8%
8.  BMW 435d xDrive M Sport Gran Coupe auto [Professional Media]  /  17.9%
9.  Seat Arona 1.0 TSI 115 FR [EZ]  /  17.6%
10.  Nissan Micra 1.0 IG-T 100 N-Tec  /  17.1%

Top 10 new car discount reductions this month

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1.  Volkswagen Passat 1.4 TSI GTE saloon DSG  /  -6.1%
2.  Mercedes-Benz C63 S Premium Plus Coupe 9G-Tronic  /  -3.6%
3.  Alfa Romeo Stelvio models  /  -2.5%
4.  Audi A5 models  /  -1.5%
5.  Ford Fiesta Hybrid mHEV models  /  -1.5%
6.  Mercedes-Benz C-Class Coupe models (non-AMG)  /  -1%
7.  Volkswagen Touareg Black Edition models  /  -1%
8.  Volkswagen Polo models  /  -0.8%
9.  Seat Ibiza 1.0 TSI 95 FR [EZ]  /  -0.5%
10. Ford Focus Hybrid mHEV models  /  -0.3%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com