Target Price analysis: the best and worst discounts

These are the largest discounts revealed by What Car?’s mystery shoppers over the past month. They typically highlight slow-selling and run-out models or, occasionally, models in which there is a fierce manufacturer-driven battle for market share.

Top 10 largest new car discounts

1. BMW 740d xDrive MHT / 31.5%
2. Volkswagen Passat 1.5 TSI SE Nav Saloon / 22%
3. Mercedes-Benz SL 400 Grand Edition 9G-Tronic / 21.9%
4. Mercedes-Benz E220d SE Saloon 9G-Tronic / 20.2%
5. Volkswagen Arteon 2.0 TDI EVO SCR SE / 20.1%
6. Nissan Qashqai 1.5 dCi [115] N-Connecta DCT / 19.6%
7. Volkswagen Touran 1.5 TSI EVO R Line / 19.1%
8. Hyundai Tucson 1.6 CRDi 48V MHD SE Nav 2WD / 18.4%
9. BMW 435d xDrive M Sport Gran Coupe auto [Professional Media] / 17.9%
10. Suzuki SX4 S-Cross 1.4 Boosterjet 48V Hybrid SZ4 / 17.5%

Top 10 new car discount reductions

These are the discounts that have reduced by the greatest amount in the past month, as found by What Car?’s mystery shoppers. Often they show a cut in incentives on a heavily discounted model, but they can also signal increased demand for that car.

1. Vauxhall Grandland X 1.5 Turbo D SE Premium / -11.7%
2. Mercedes-Benz SLC 200 Final Edition / -8.9%
3. Vauxhall Astra 1.2 Turbo Sri hatchback / -6.4%
4. Mercedes-Benz B180d Sport Auto / -2%
5. Mercedes-Benz A250e models / -1.5%
6. Seat Ibiza 1.0 TSI 95 SE [EZ] / -1.5%
7. Hyundai Kona Electric models / -1.3%
8. Audi A6 models / -1.3%
9. Jaguar F-Pace models / -0.8%
10. Volvo S90 models  /  -1.8%

To learn more about What Car?’s Target Price analysis data, please contact insights@haymarket.com