Target Price Market Report
Segment Analysis: Small SUV
This means that buyers can currently expect to haggle a 6.4% (£1792 per car) cash transaction price saving when buying small SUVs.
This figure drops to £1530 per car when consumers buy using a manufacturer-backed PCP deal which offers an average 4.6% APR and £860 per car finance deposit contribution.
While the average Target Price discount for small SUVs remains broadly stable, month-on-month, it has bucked the downward all-segment trend seen over the last quarter, with a 5.6% increase, in relative terms.
The healthy competition within the segment means that one in three cars can be purchased at a double-digit average cash Target Price discount.
Jeep is the most generous brand at 14.5% on Renegade versions, followed by Seat with a typical 13.6% saving on Arona variants, while Suzuki buyers can pick up an average 13.3% discount when purchasing Vitara models.
Jeep offers the most generous finance Target Price support, with an average £2819 per car finance deposit contribution on Renegade versions, followed by Skoda with a corresponding £2250 per car on Kamiq variants.