Target Price Market Report

Segment Analysis: Small SUV

With stiff competition within this segment and from small car and family car alternatives, small SUVs cannot maintain the exclusivity and desirability of larger SUV offerings.

This means that buyers can currently expect to haggle a 6.4% (£1792 per car) cash transaction price saving when buying small SUVs.

This figure drops to £1530 per car when consumers buy using a manufacturer-backed PCP deal which offers an average 4.6% APR and £860 per car finance deposit contribution.

While the average Target Price discount for small SUVs remains broadly stable, month-on-month, it has bucked the downward all-segment trend seen over the last quarter, with a 5.6% increase, in relative terms.

The healthy competition within the segment means that one in three cars can be purchased at a double-digit average cash Target Price discount.

Jeep is the most generous brand at 14.5% on Renegade versions, followed by Seat with a typical 13.6% saving on Arona variants, while Suzuki buyers can pick up an average 13.3% discount when purchasing Vitara models.

At the other end of the scale, consumers will struggle to haggle more than an average 5.2% cash Target Price saving when buying models such as the Audi Q2, Vauxhall Crossland and Volkswagen T-Roc.

Jeep offers the most generous finance Target Price support, with an average £2819 per car finance deposit contribution on Renegade versions, followed by Skoda with a corresponding £2250 per car on Kamiq variants.