Target Price Market Report

Segment Analysis: City Cars & Small Cars

The average cash Target Price discount across the City Cars segment has fallen by more than 19%, in relative terms, over the last six months.

Consumers can now expect to negotiate a typical 5.4% or £855 per car transaction price saving in showrooms.

Citroen, Peugeot, and Smart dealers are offering the best average cash savings, with 17% or £2204 per car on C1 versions, a 16.5% or £2158 discount on 108 models and 10.9% or £2451 per car on Forfour variants.

The average finance Target Price support from manufacturers has remained constant, at 4.1% PCP APR and a £775 per car finance deposit contribution.