Target Price market report: luxury cars

BMW 7 Series

Luxury cars have the highest reported average cash Target Price discount, at 9.8% or £6299 per car. While this takes the top spot among the market sectors we monitor, it remains more than 27% lower, in relative terms, than the corresponding period last year.

The luxury cars average cash saving is significantly weighted towards the BMW 7-series, which has an average 26.1% (£22,930) Target Price saving, with the BMW 5-series and the Audi A8 taking the next two spots at 10.1% (£5210 per car) and 7.5% (£6354 per car) respectively.

The average cash Target Price discount drops to £5128 per car when consumers buy using a manufacturer-backed PCP deal, which typically offers a 5.5% APR and includes an average £4459 per car finance deposit contribution.