Target Price Market Report – October 2021

Segment Analysis: Estate Cars

Estate cars have the third highest average cash Target Price discount, behind MPVs and luxury cars, at 7.5%, or £2898 per car. Despite being a segment that does not include as many in-demand car models as other segments, the year-on-year typically achievable cash saving is still down by 21% in relative terms.

The average cash Target Price discount drops to £2251 per car when consumers buy using a manufacturer-backed PCP deal which typically offers a 4.3% APR and includes an average £1975 per car finance deposit contribution.

Volkswagen, Renault, and Suzuki dealers offer the best average cash discounts with 17.7% (£6013 per car) on Passat versions, 13.1% (£3407 per car) on Megane variants and 11.8% (£3277 per car) on Swace models.