Tesla Model 3 Competitor Insight

Cross-shopping on whatcar.com

Tesla buyers are less swayed than most by potential rivals, which accounts for the fact that less than 5% of potential buyers are willing to be swayed by the time they have begun researching their next car. That being said, the model which puts up the biggest challenge to the Model 3 is a former What Car? Car of the Year and our favourite electric SUV, the Kia e-Niro.

It narrowly beats the Polestar 2 to top our leaderboard, with the Audi E-tron electric SUV taking third place. Perhaps oddly, the Model 3’s premium executive car competitors are mostly absent here, with only the Volkswagen Arteon able to attract more than 1.9% of potential buyers. Along with the Volkswagen Golf and Dacia Sander – the latter likely included here thanks to its recent Car of the Year win – the Arteon is one of only three non-electric cars to make it into the top 10. Interestingly, too, there is no challenge here from the Model 3’s larger siblings, the Model S luxury car and the Model X SUV.

1) Kia e-Niro (4.9%)
2) Polestar 2 (4.3%)
3) Audi E-tron (3.7%)
4) Ford Mustang Mach E (3.2%)
5) BMW iX3 (3.0%)
6) Volkswagen ID.3 (2.8%)
7) Volkswagen Golf (2.7%)
8) Jaguar I-Pace (2.3%)
9) Dacia Sandero (1.93%)
10) Volkswagen Arteon (1.91%)