Top retailer Robins & Day joins What Car?’s New Car Buying platform

Leading car retail group Robins & Day has signed all 62 of its dealerships up to What Car?’s New Car Buying platform

– 62 retailers represent Peugeot, Citroën, DS and Vauxhall
– Total number of retailers using New Car Buying platform now tops 850
– Retailers receive What Car?’s in-market leads
– Free trial offer, with no tie-ins, runs until the end of September

Leading car retail group Robins & Day has signed all 62 of its dealerships up to What Car?’s New Car Buying platform – taking the total number of retailers using the lead-generation site to more than 850.

The manufacturer-owned Peugeot, Citroën, DS and Vauxhall seller is the largest Peugeot dealer group in the UK, with 27 sites, as well as one of the largest Citroen retailers, with 16 sites nationwide. It has ten Vauxhall locations across London and the South East of England and nine DS Salons.

“We are delighted to welcome a brand with such a great heritage and reputation as Robins & Day on to the platform and look forward to sending them the leads from our in-market prospects who have connected through our New Car Buying platform,” said Kate Hannam, Retail Sales and Service Director for What Car?.

“Every day we have a Wembley Stadium sized audience of would-be car buyers coming to our website looking to buy and research their next car, and it is fantastic to be able to add such a well-known and high-quality retail group to our portfolio in order to give our audience the best possible service.”

Keely Davidson, Head of Marketing at Robins & Day, added: “Online researching of new cars has grown exponentially during lockdown, and as we get back to business What Car?’s free offer to let dealerships trial its lead generation platform will give us great insight into digital retailing and consumer behaviour.”

Access to leads from What Car?’s New Car Buying platform is open to any franchised dealer or OEM for free until the end of September, with no lock-in period, as part of the brand’s commitment to help get the automotive industry back on its feet in the wake of the coronavirus pandemic.

Robins and Day joins retailers including Ford Retail, JCT 600, Hendy Group, Marshall Motor Group, Snows, Vertu Motors, Vindis and Waylands Automotive using What Car?’s New Car Buying platform.

For more information contact Kate Hannam on kate.hannam@haymarket.com or 07901 946044.