Volvo XC40 Competitor Insight

Cross-shopping on

The Volvo XC40 is consistently among the most popular cars on What Car?, both in terms of potential buyers looking at our reviews, and for buyers browsing deals through our New Car Buying service. Plus, as a family SUV, the XC40 exists in one of the most competitive markets of all, but which other models are buyers considering alongside it?

The biggest challenge comes from the BMW X1, with almost a fifth of potential buyers considering it alongside the XC40 from the outset. The Audi Q3 is the next most popular choice, attracting the interest of 13% of buyers.

We know potential buyers like to shop both up and down a manufacturer’s model range, but since the XC40 is the smallest SUV Volvo currently offers, the only way is up, which is why the larger XC60 puts in a relatively strong showing here too.

It’s interesting to see a mix of premium and mass-market brands here too, with the class-leading Range Rover Evoque attracting just as much interest (11%) as the spacious and practical Skoda Karoq. It’s also interesting to note the difference in buyer perceptions of models, with the Karoq attracting more interest than the arguably more premium Volkswagen Tiguan, as well as its Seat Ateca sibling.