What Car? and heycar launch used car classifieds platform

What Car? and heycar have teamed up to launch an online used car classifieds platform.

– heycar to be What Car?’s exclusive used car partner
– What Car? users will have access to heycar’s 145,000 used car listings
– All cars featured will be sold with a warranty, be less than eight years old and have covered less than 100,000 miles
– Buying platform will be supported by What Car?’s used car editorial content, which generates around 30 million page views per year*

What Car? and heycar have teamed up to launch an online used car classifieds platform.

The new initiative will highlight heycar’s thousands of high-quality vehicles for sale to What Car?’s online audience of 22 million* users per year.

The platform will be supported by What Car?’s market-leading, independent used car editorial, with the website currently home to almost 1000 used car reviews, which alongside other used car stories generate around 30 million page views* per year.

All cars sold on the platform will come with a warranty, be less than eight years old and have covered less than 100,000 miles.

Rachael Prasher, managing director of What Car? and Haymarket Automotive, said: “Our goal is always to give car buyers the knowledge and confidence to get the best possible car for their needs and budget, and it’s been obvious since we kicked-off this project that our values closely align with heycar’s vision of delivering a first-class service and making the car-buying experience enjoyable.

“We’ve built a reputation over decades for always delivering independent, trustworthy car-buying advice, and I am confident heycar’s policy of only selling used cars with a warranty, with less than 100,000 miles on the clock and less than eight years old will resonate with our values and those of our car-buying audience.”

Vik Barodia, chief operating and product officer for heycar, said: “It is great to partner with a household name in What Car? as we continue to strengthen our brand. Our partnership will give its users the benefit of the quality and assurance guaranteed at heycar.”

What Car? has been helping Britain’s car buyers make purchasing decisions for more than 45 years through its website, magazine, video and social channels, and its reviews are widely regarded as the most comprehensive source of car-buying advice.

What Car?’s annual Used Car Awards – to be held 30 September – will be sponsored by heycar as part of the link-up.

In total, the What Car? website attracts 2.2m unique users and more than 12m page impressions every month.]

*Source: Google Analytics

For further media information please contact Performance Communications: Sam Wilkinson at Performance Communications on 0208 541 3434.