What Car? Car of the Year 2020

What Car? Car of the Year Awards

What Car?’s Car of the Year Awards, run annually since 1978, have become a landmark for the British automotive industry, for the very good reason that they hugely influence buyers.

The effect of the announcement is evidenced in the traffic patterns on whatcar.com, with the winning cars enjoying huge spikes in interest. This year’s overall Car of the Year, the Ford Puma, fights in one of the market’s busiest segments: small SUVs. Despite the fact that standing out here is so difficult, the Puma’s success in taking the Car of the Year trophy led to a surge in Google searches for the new model.

Here is the effect the awards had on the page views for each category winner, from the day before the awards to the day after.

Traffic increases:

Value Car – Kia Picanto

Small Car – Volkswagen Polo


Family Car – Skoda Scala


Hot HatchHonda Civic Type R

Family SUV – Range Rover Evoque

Large SUV – Peugeot 5008

Executive Car & plug-in hybrid –  BMW 3 Series


Luxury Car – BMW 5 Series

Luxury SUV – Audi Q7


Hybrid Car – Toyota Corolla

Small electric Car – Renault Zoe

Large electric Car – Tesla Model 3

MPV – Citroën Berlingo

Estate Car – Skoda Superb


Pick-up – Volkswagen Amarok

Coupé –Audi TT


Coupé SUV – Range Rover Velar

Convertible –Mercedes-Benz S-Class

Sports Car –Alpine A110

Sports SUV – Porsche Macan

Performance Car –Alfa Romeo Giulia Quadrifoglio

Small SUV & overall Car of the Year – Ford Puma

For further insight and additional whatcar.com market data, please contact insights@haymarket.com