What Car? Car of the Year 2020

What Car? Car of the Year Awards

What Car?’s Car of the Year Awards, run annually since 1978, have become a landmark for the British automotive industry, for the very good reason that they hugely influence buyers.

The effect of the announcement is evidenced in the traffic patterns on whatcar.com, with the winning cars enjoying huge spikes in interest. This year’s overall Car of the Year, the Ford Puma, fights in one of the market’s busiest segments: small SUVs. Despite the fact that standing out here is so difficult, the Puma’s success in taking the Car of the Year trophy led to a surge in Google searches for the new model.

Here is the effect the awards had on the page views for each category winner, from the day before the awards to the day after.

Traffic increases:

Value Car – Kia Picanto
+36.5%

Small Car – Volkswagen Polo
+30.7%

 

Family Car – Skoda Scala
+99.2%

 

Hot HatchHonda Civic Type R
+47.4%

Family SUV – Range Rover Evoque
+23.9%

Large SUV – Peugeot 5008
+11.6%

Executive Car & plug-in hybrid –  BMW 3 Series
31.3%

 

Luxury Car – BMW 5 Series
+2.2%

Luxury SUV – Audi Q7
+5.5%

 

Hybrid Car – Toyota Corolla
+34.4%

Small electric Car – Renault Zoe
+34.1%

Large electric Car – Tesla Model 3
+0.2%

MPV – Citroën Berlingo
+28.9%

Estate Car – Skoda Superb
+51.4%

 

Pick-up – Volkswagen Amarok
+47.5%

Coupé –Audi TT
52.3%

 

Coupé SUV – Range Rover Velar
+92.3%

Convertible –Mercedes-Benz S-Class
+366.7%

Sports Car –Alpine A110
+226.1%

Sports SUV – Porsche Macan
+56%

Performance Car –Alfa Romeo Giulia Quadrifoglio
+490.5%

Small SUV & overall Car of the Year – Ford Puma
48.1%

For further insight and additional whatcar.com market data, please contact insights@haymarket.com