What Car? New Car Buying launches Covid-19 lockdown money-back guarantee

Retail sites using What Car? New Car Buying’s online sales platform will be refunded all fees for any time that their area is in lockdown in future

– Any retailer signed up to What Car?’s New Car Buying platform will be refunded its full fees if coronavirus impacts business in its local area
– Refund guarantee follows six-months of free use of the platform for all retailers, in support of the industry during the crisis
– What Car? lead volumes have hit record levels since June; latest product launches include ability to sell all stock cars online
– To find out more, visit: www.whatcar.com/new-car-deals

Retail sites using What Car? New Car Buying’s online sales platform will be refunded all fees for any time that their area is in lockdown in future as part of a back-to-business pledge launched by the award-winning lead generation service today.

As soon as the lockdown was announced in March, What Car? froze payments for all its customers, as well as making its platform free to use for all franchised retailers and OEMs, as part of a pledge to support the industry through and after the crisis and to ensure that our would-be car buyers continued to receive best-in-market quotes from retailers.

During this six-month free period, which will end at the close of September, locked down dealerships were first given permission to trade online and then re-open their doors, coinciding with record traffic on What Car?’s website. In total, more than 100,000 sales enquiries were passed to retail and OEM partners for free, with What Car? enjoying record enquiry, engagement and sales volumes as pent-up demand surged.

“Throughout the crisis we have looked to do everything we can to support the industry, moving quickly and decisively to introduce a free period and then extending it after lockdown eased to help businesses get back on their feet,” said Kate Hannam, Director of Sales and Commercial Partnerships for What Car?.

“On top of that, we maintained our investment in our product, development and editorial teams in order to keep growing the number of in-market car buyers visiting our website, as well as launching new sales functionality, including a new system to sell stock cars online, plus an improved messaging journey to ensure that using our product to talk to our ready-to-buy audience is as simple as possible.”

Users of What Car?’s New Car Buying service pay a fixed monthly tenancy fee to publicise their offers to the brand’s in-market car buyers and are not charged any additional fees when they sell cars. At present, more than 1000 retail outlets are using the What Car? New Car Buying platform, including Ford Retail, JCT 600, Hendy Group, Marshall Motor Group, Pendragon, Robins & Day, Snows, Vertu Motors, Vindis and Waylands Automotive.

Additional measures being launched by What Car? to help retailers include the availability of a dedicated service team to assist with any queries immediately, the running of best-practice seminars so that all customers can get the most out of the product and the option of a more streamlined direct debit payment system.

For more information contact Kate Hannam on kate.hannam@haymarket.com or 07901 946044.