What Car? New Car Buying nominated for two Car Dealer Power Awards

What Car? New Car Buying nominated for two awards

What Car?’s New Car Buying service has been nominated for two prestigious awards in the annual Car Dealer Power Awards.

What Car? has earned finalist shortlistings in the Consumer Lead Generation Site of the Year and Online Advertiser for New Cars categories, and will now battle for the overall win against competition that includes Carwow, Heycar and Rapid RTC.

Launched in 2017, What Car? New Car Buying links the website’s average of 90,000 daily users to car retailers, helping facilitate online sales discussions.

Today, more than 1000 retail sites use the service, including Ford Retail, Hendy Group, JCT 600, Marshall Motor Group, Pendragon, Robins & Day, Snows, Vertu Motors, Vindis and Waylands Automotive.

What Car?’s place in the finals was decided by Car Dealer’s expert judges following nominations from readers, who are, predominantly, connected to the car retailing trade.

The scores for each finalist, as well as testimonials and feedback received as part of the survey, are now being analysed by the Car Dealer judging team ahead of the winners being announced on September 30 at 6pm.