Winter driving poll: More than a quarter of in-market buyers want the option to fit winter tyres on their next car

More than a quarter of in-market buyers would like to have the option to have their next vehicle fitted with winter or all-season tyres instead of summer tyres, according to the latest industry research by What Car?.

As part of its latest weekly industry study of 815 in-market buyers, 28% said they’d like retailers to offer fitting winter or all-season tyres on their next car. The research found 13% of in-market buyers have had or been involved in an accident in the winter caused by poor road conditions. Winter tyres have been found to offer better grip when the temperature drops below seven degrees Celsius.

More than half of drivers said they prepare their vehicles for the winter, with the majority carrying an ice scraper or de-icer in the vehicle throughout the vehicle, and having it serviced just before the colder months arrive.

What Car?’s research also found 85% think new drivers should be taught winter driving skills as part of their driver training to help them avoid accidents during the months when roads are slippery and visibility is poor due to reduced daylight hours.

For further insight from whatcar.com’s unique website data, please contact insights@haymarket.com