Only a few thousand Toyotas Century are made each year. Yet, it’s Japan’s top limousine. It’s used by the Imperial House of Japan and top business leaders. This car has been a symbol of luxury and dignity for over 50 years.
The modern Century has a special seven-coat paint job. Its quiet cabin focuses on comfort for those in the back. It even has a unique phoenix badge instead of the Toyota logo.
Looking for a quick Toyota Century review? It started with a V8 engine, then had a V12 era. Now, it’s a hybrid that keeps its luxury alive.
The sedan’s design has barely changed over the years. But in 2023, Toyota introduced a Century SUV for drivers. It keeps the luxury feel with materials like wool and wood.
The Toyota Century is rare in the US but loved by car fans. You can learn more about it on the official Toyota Century page. It’s known for its craftsmanship and understated elegance.
Overview: Japan’s Ultra‑Luxury Flagship Limousine and SUV
Japan has a quiet icon at the top of its car world. The Toyota Century luxury range is all about ritual, privacy, and quiet. It’s perfect for those who value quality over showiness, in both sedan and SUV forms.
In home market terms, it sits apart—formal, discreet, and built to be chauffeured.
Positioning in Toyota’s lineup vs. Lexus LS
The Lexus LS is a global star, while the Toyota Century is Japan’s royal car. The LS is popular worldwide. But in Japan, the Century is the top choice for its unique, high-end feel.
Both cars offer comfort, but the Century focuses on privacy and tradition. The LS aims for a wider audience. The Century is for those who need a car for state duties or private business.
Production timeline: 1967–2017 sedan, 2018–present (limousine), 2023–present (SUV)
The Toyota Century has a long history. The sedan was made from 1967 to 2017. A new limousine model started in 2018 and is ongoing.
In 2023, the Toyota Century SUV was introduced. It’s designed for those who need a high-riding car for chauffeur service.
| Era | Body Style | Status | Notable Role |
|---|---|---|---|
| 1967–2017 | Toyota Century sedan | Original run completed | National limousine standard |
| 2018–present | Limousine | In production | Core Toyota Century luxury model |
| 2023–present | Toyota Century SUV | In production | High-riding chauffeur variant |
Iconic clientele: Imperial House, Prime Minister, executives
The back seat of the Century has carried the Imperial House, the Prime Minister, and top business leaders. It’s like a Japanese state car, similar to a Rolls-Royce Phantom or Mercedes-Maybach.
Executives pick it for its quiet ride and status. It shows power without being flashy.
Design cues: phoenix Hō’ō badge, conservative styling, hand-finished paint
The Century has distinct design features. The gold phoenix Hō’ō badge shows its heritage and elegance. Its profile is calm, with clean lines and subtle chrome.
Artisans hand-finish the paint to achieve a perfect shine. This shows the Toyota Century’s luxury with elegance, not glare.
Toyota Century Heritage and Generations
The Toyota Century has been a symbol of luxury in Japan for decades. It’s known for its comfort and private feel. Each generation has kept its unique charm, from sedans to limousines.
Origins: named for Sakichi Toyoda’s 100th birthday
The Toyota Century was named to honor Sakichi Toyoda, born in 1867. It was launched to serve dignitaries and business leaders. This car’s history is rooted in respect, craftsmanship, and quiet power.
First generation (1967–1997): V8 power, limousine stretch options
The first series was based on the Crown Eight and used V8 engines. It had smooth lines and early automatic climate control. Stretch options included the L-type and the 1989 Toyota Century limo.
It offered long wheelbases for extra space. This made it a favorite for heads of state and executives. Its durability and isolation built trust and solidified its place in history.
Second generation G50 (1997–2017): bespoke V12 and limited exports
The G50 came with a 5.0L V12 engine, a rare find in Japan. It had air-sprung suspension and a 6-speed automatic. Only a few left-hand-drive units were exported.
Its cabin was hand-fitted, and tech updates were subtle. This made the G50 a treasure for collectors. It’s known for its quiet engineering and luxury.
Third generation G60 (2018–present): hybrid V8, artisan build
The G60 uses a 5.0L V8 hybrid engine. It combines electric smoothness with traditional elegance. Production is limited to maintain quality, just like the Imperial Century Royal.
In 2020, it was built by hand at Motomachi. Its design is formal yet modern. Whether as a sedan or limo, the G60 upholds the Toyota Century’s heritage.
Toyota Century Engine and Powertrain Options
The Toyota Century engine story is about quiet power in Japan’s most discreet car. It started with V8s, then a famous twelve-cylinder, and now includes electric tech. Each step kept the car smooth and quiet.
Looking at Toyota Century specs, you’ll see how power, refinement, and efficiency grew. Yet, it always kept its focus on the chauffeur.
V8 era: 3V/4V/5V engines and smooth RWD refinement
The first generation had a 3.0L 3V V8 from 1967 to 1973. It was known for its low noise and rich torque. By 1973, the 3.4L 4V and 4V-U arrived, adding the 4V-EU’s fuel injection in 1978 for cleaner, steadier response.
In 1982, the 4.0L 5V-EU took over through 1997. It paired with 3- and 4-speed automatics after manuals faded out by 1974. These changes gave the Toyota Century engine its trademark glide while keeping rear-wheel drive manners precise and unhurried.
V12 legend: 1GZ-FE/1GZ-FNE, the only Japanese FR production V12
The second-gen G50 introduced the 5.0L 1GZ-FE V12. It was engineered for total isolation. It delivered 206 kW in Japan and up to 220 kW for export, with 460 N·m of torque. Early cars used a 4-speed A342E; a 6-speed came later for better spacing and quieter revs.
A limited 1GZ-FNE CNG variant briefly appeared from 2003 to 2004. The V12 Toyota Century remains the only Japanese front-engine, rear-drive V12 production car. It stands as a touchstone for hushed authority in Toyota Century specs.
Hybrid shift: 5.0L 2UR-FSE with THS II and eCVT
The third-gen G60 moved to electrification with a 5.0L 2UR-FSE V8 and Toyota Hybrid System II. The eCVT power-split blends engine and motors for seamless thrust. Combined output reaches 317 kW, while fuel economy climbs to about 32 mpg US, up from roughly 24 mpg US in the prior era.
This Toyota Century hybrid setup showcases low-speed grace and quiet starts. It also trims emissions without losing the dignified surge expected from a flagship sedan.
Century SUV PHEV: 3.5L 2GR-FXS with E-Four Advanced
The Century SUV adds a plug-in angle with a 3.5L 2GR-FXS V6, dual electric motors, and an eCVT. Toyota’s E-Four Advanced brings electric rear drive for instant traction. A 51‑Ah lithium-ion battery targets an EV range of about 43 miles, ideal for city routes and ceremonial duty.
Total system output is a robust 303 kW. In practice, the Toyota Century hybrid approach broadens capability while the cabin stays serene—exactly what buyers expect when they scan Toyota Century specs for real-world balance.
| Generation / Model | Powertrain | Output | Transmission / Drive | Notable Traits |
|---|---|---|---|---|
| First Gen (1967–1997) | 3.0L 3V; 3.4L 4V/4V-U/4V-EU; 4.0L 5V-EU V8 | Progressive gains across updates | 3/4‑spd auto; RWD (manuals ended by 1974) | Silky idle, gentle torque, classic chauffeur feel |
| Second Gen G50 (1997–2017) | 5.0L 1GZ-FE V12; 1GZ-FNE CNG (’03–’04) | 206–220 kW; 460 N·m | 4‑spd A342E, later 6‑spd; RWD | Only Japanese FR V12; benchmark hush and poise |
| Third Gen G60 (2018–present) | 5.0L 2UR-FSE V8 Toyota Century hybrid (THS II) | 317 kW combined | eCVT; RWD | Stronger economy (~32 mpg US) with seamless drive |
| Century SUV G70 (2023–present) | 3.5L 2GR-FXS PHEV with dual motors | 303 kW combined; ~43 mi EV range | eCVT; E-Four Advanced AWD | Quiet electric glide, confident traction, urban efficiency |
Design and Craftsmanship: Exterior, Interior, and Materials
Every part of the Toyota Century shows luxury, but it’s subtle. Its design is calm, with straight lines and smooth curves that feel timeless. The phoenix Hō’ō badge quietly shows the car’s unique spirit.
The body of the Toyota Century is hand-painted with seven layers. Each layer is smoothed and polished until it shines. The metalwork looks almost liquid in the sun. The badges are made and finished to match, showing the car’s high standards.
Inside, the Toyota Century focuses on comfort and feel. It uses Jacquard wool to reduce noise and keep the temperature right. Leather is an option for those who love a classic look. The wood trim is made from a single piece of walnut, creating a beautiful flow.
Rear passengers get special treatment. Their seats have heat, massage, and a leg rest that extends. The doors close softly, and controls are easy to use without taking your eyes off the road.
The materials used in the Toyota Century are chosen for their quality and beauty. The headrests have special covers, and the curtains add privacy without blocking light. Physical buttons are used for important tasks, blending tradition with convenience.
| Craft Detail | What It Does | Why It Matters |
|---|---|---|
| Seven-coat Toyota Century hand-painted finish | Builds depth before wet-sanding and mirror polish | Shows artisanal paint quality and long-term gloss retention |
| Phoenix Hō’ō badge | Replaces the Toyota oval with a unique crest | Signals heritage and restraint without overt branding |
| Jacquard wool seating | Reduces noise and stabilizes cabin temperature | Creates a serene Toyota Century interior for passengers |
| Matched-grain walnut | Keeps continuous wood grain across panels | Demonstrates careful selection of Toyota Century materials |
| Rear recline, massage, leg rest | Provides lounge-style comfort with quiet operation | Defines Toyota Century luxury for chauffeured travel |
| Soft-close doors | Closes securely with minimal effort and sound | Preserves cabin calm and formal etiquette |
Toyota Century
In Japan, the Toyota Century is the top car, sold only at select Toyota Store dealers. Most are right-hand drive, and many in the U.S. look to import one under the 25-year rule. This exclusivity affects every choice, from how it’s built to its price.
Why it matters to buyers: The Toyota Century sedan is known for its elegant design and quiet ride. It comes with a V12 or a hybrid V8, appealing to different tastes. Its rare status keeps demand steady, without sudden price jumps.
Pricing shows its high status. The G50 was around ¥11,445,000, while the G60 started at ¥19,600,000. The limousine version cost ¥60,000,000. Buyers compare it to the LS or S-Class, valuing its prestige and quality.
Ownership requires special care. Parts from Japan can be expensive and take time. Yet, owners praise its reliability and calm drive.
For U.S. fans, finding a Toyota Century import or a domestic sale starts with JDM dealers. They should plan for shipping, compliance, and parts to keep the car in top shape.
| Aspect | Details | Buyer Takeaway |
|---|---|---|
| Market Position | Above Lexus in Japan; sold via designated Toyota Store dealers | Explains exclusivity and premium Toyota Century price |
| Export Status | Mostly JDM; limited official G50 V12 exports, many RHD units | Expect Toyota Century import steps or RHD ownership |
| Powertrains | G50 V12 refinement; G60 hybrid V8 efficiency and smoothness | Choose character: serene V12 or modern hybrid poise |
| Ownership Costs | Japan-sourced Toyota Century parts; air suspension can be pricey | Plan for wait times and a dedicated maintenance budget |
| U.S. Availability | Found via toyota century for sale listings and JDM importers | Verify records, import history, and recent service |
Resale values stay strong due to its rarity and heritage. Despite higher costs, many drivers prefer the Toyota Century’s unique feel on quiet roads.
Century SUV (G70): A New Chauffeur‑Focused Concept
Introduced in September 2023, the Toyota Century SUV changes the game for luxury. It’s designed for those who ride in style, combining traditional elegance with modern tech. This luxury SUV keeps the Toyota Century’s prestige while meeting the needs of city driving and VIP service.
Platform, layout, and dimensions vs. Grand Highlander/Lexus TX
It’s built at Tahara on Toyota’s GA‑K architecture, sharing parts with the Toyota Grand Highlander and Lexus TX. But it’s made for a different purpose. Its design includes a spacious rear cabin, wide doors, and flat floors for comfort.
The Century SUV’s specs show its focus: it’s 5,205 mm long, 1,990 mm wide, 1,805 mm tall, and has a 2,950 mm wheelbase. It weighs about 2,570 kg, making it easy to move around inside.
Plug-in hybrid specs, electric range, and all-wheel E-Four
The hybrid system pairs a 3.5L V6 with front and rear motors, an eCVT, and a 51‑Ah battery. It produces 303 kW, making it quick and quiet.
It can go up to 69 km (43 miles) on electric power, perfect for city trips. The E‑Four Advanced system ensures it handles well in various conditions.
Chauffeur-first packaging and sliding-door option discussions
Chief Engineer Yoshikazu Tanaka and designer Tatsuya Sonoda led the development. They focused on easy access and comfort for the rear seats. Designers like Ryota Nakai and Shota Asano worked on the design to enhance entry and comfort.
Toyota considered sliding doors for better access. Though the G70 uses regular doors, the idea shows the Century’s focus on smooth entry and exit.
Specials: convertible Century SUV for Sumo ceremonies
In January 2024, a unique convertible Century SUV was shown at the Grand Sumo Tournament in Tokyo. It was for the athletes’ ceremonies, an idea from former yokozuna Hakuhō. This special build highlights the SUV’s ceremony-ready status and adds a new chapter to its story.
These features make the Toyota Century SUV a true luxury vehicle. It combines heritage with modern engineering, showing it’s built for those who value comfort and style.
Driving Experience and Comfort
The Toyota Century is all about quiet and comfort. It glides smoothly, whether you’re driving slowly or going fast. This calm feeling is what makes the Toyota Century so special for both the driver and passengers.
Ride and isolation: air suspension evolution and tuning
Older cars used airbags to soften bumps. The G50 improved this with advanced suspension and adjustable height. The G60 took it further with even more air bags, making the ride smoother than ever.
The steering is easy, and the car is very quiet inside. It’s designed to feel like you’re floating, which is perfect for a luxury car. This makes the Toyota Century a joy to drive.
Power delivery: V8 smoothness vs. V12 serenity
The V8 models start off slowly but smoothly. The V12, found in the G50, is even quieter and more powerful. It’s powerful but calm, making it ideal for a luxury car.
The car is heavy and the gears are chosen for a smooth ride. It’s designed to keep the engine quiet and the ride smooth. Drivers love how easy it is to drive, perfect for a chauffeur.
Cabin tech: from cassette/VHS to 20-speaker audio and 20-inch rear screen
Older Toyotas had advanced tech for their time, like GPS and TV. Today’s model has a top-notch 20-speaker sound system and a huge rear screen. It’s all about luxury and convenience.
The controls are big and easy to use, even on the move. It’s a mix of old-school feel and modern tech. This keeps the focus on comfort and quiet, without any distractions.
Safety and driver assistance: Toyota Safety Sense and more
Safety features have grown a lot over the years. From airbags to advanced systems like Toyota Safety Sense, the car is designed to protect you. It’s all about keeping you safe while you enjoy the ride.
Features like T-Connect and sensors help prevent sudden movements. This means you can relax and enjoy the drive, knowing you’re in good hands. It’s all part of the Toyota Century’s promise of luxury and safety.
Ownership, Pricing, and Availability in the United States
Buying a Toyota Century in the U.S. is exclusive yet accessible. These cars were never sold new here. So, each one must be imported after 25 years.
Toyota Century price ranges by generation and engine
The price of a Toyota Century varies. It depends on the car’s age, engine, and condition. Clean G50 V12 sedans start around $20,000–$30,000.
Well-kept drivers are quoted near $25,000. Earlier V8 models start from $10,000–$15,000. They can be cheaper if they have high mileage or need cosmetic work.
Newer G60 hybrids are only sold in Japan. They start at ¥19.6 million. Most are not yet legal in the U.S., so the market focuses on older V8s and V12s.
Toyota Century for sale: where to look and import realities
Shoppers can find a Toyota Century through JDM importers and auction/export houses in Japan. Some specialty dealers also have them. A few are already in the U.S., used for executive or promotional purposes.
Lists on Toyota Century import and sales help verify details. They show year, auction grades, and transport timelines.
It’s important to check paperwork. Buyers need to confirm the car meets the 25-year rule. They also need to check emissions and registration paths by state and the total cost, including broker fees and shipping.
Maintenance, parts sourcing, and Toyota Century parts challenges
Regular service follows Toyota’s usual practices. But, unique systems can be expensive. Parts like air suspension, control arms, and bespoke trim can be pricey.
Many parts come from Japan. This can cause delays. So, it’s important to plan ahead.
Owners often document maintenance in detail. Most cars stay stock. A trusted shop with JDM experience helps keep the car in top condition.
Resale considerations and collector interest
Resale values are steady, not speculative. Well-kept G50 V12s are in high demand. They are quiet and rare. First-generation limousines in great shape also attract attention, as do cars with verified history.
Rarity helps maintain values. But, owning a Toyota Century is about more than numbers. It’s about the car’s feel, maintenance records, import clarity, and road manners.
Specs, Trims, and Notable Variants
The Toyota Century is known for its quiet elegance and precise engineering. This section covers Toyota Century specs across different eras. It also explores the evolution of its wheels and drivetrain, and how chassis codes reveal hidden details. We’ll also look at the Toyota Century Royal and the rare Toyota Century GRMN.
Toyota Century specs by generation: size, weight, and wheelbase
Early models came in three lengths. The first generation had a 2,860 mm wheelbase and was 5,120 mm long. The L-type was longer, at 3,010 mm and 5,270 mm, while the Limousine was the longest, at 3,510 mm and 5,770 mm.
Width was near 1,890 mm, height around 1,430–1,460 mm, and curb weight about 1,760–1,830 kg. The G50 had a 3,025 mm wheelbase and was 5,270 mm long. It was 1,890 mm wide, 1,475 mm high, and weighed about 2,050 kg.
The G60 was even larger: 3,090 mm wheelbase, 5,335 mm length, 1,930 mm width, 1,505 mm height, and weighed near 2,370 kg. For more on Toyota Century specs and history, see this concise Century overview.
Toyota Century wheels, chassis codes, and transmissions
Toyota Century wheels reflected its discreet style, evolving from classic steel to detailed alloys. These alloys were designed for a quiet ride and plush comfort. Tire choices focused on comfort and low noise, perfect for chauffeur duty.
Chassis codes tell a story: VG20/21/30/35/40/45 for the first-gen V8; GZG50 for the V12 era; GZG50L/R for exports; GZG51 for the Royal; and UWG60 for the G60 hybrid. Transmissions evolved from early 3- and 4-speed automatics to a 6-speed automatic and an eCVT on the G60 hybrid and PHEV SUV.
Special editions: Century Royal and GRMN highlights
The Toyota Century Royal (G51) served the Japanese Imperial Household from 2006 to 2008. It was built on an extended platform, measuring about 6,155 mm long with a 3,510 mm wheelbase. It used the 1GZ-FE V12 with 6 Super ECT, featuring wool upholstery and washi headlining.
Security upgrades are classified, but its presence is clear. The Toyota Century GRMN, developed by Toyota Gazoo Racing, was shown in limited formats. Two notable examples include one driven by Akio Toyoda and another at the 2019 Tokyo Auto Salon. It had subtle aero, firmer tuning, and unique trim.
Toyota Century sedan vs. Toyota Century limo distinctions
The limo variant is easy to spot. It has an opera window, a padded vinyl roof, and longer rear doors by about 150 mm. The stretched body offers more wheelbase and rear legroom, with bespoke rear seating and amenities for a smooth ride.
Production for some long-wheelbase trims was low, sometimes around 60 units a year during the bubble era. Paired with softly sprung wheels and exacting isolation, the limo focuses on serene travel.
Conclusion
This Toyota Century review conclusion highlights a car that stands out for its quiet power and elegance. From its early V8 models to the G50’s unique twelve-cylinder engine, it has always been different. The car’s design, with its hand-polished paint and wool upholstery, shows how it values comfort as a true art form.
The V12 Toyota Century legacy is a key part of its story, but the G60 hybrid and G70 SUV show it can grow without losing its essence. It promises a smooth ride, a calm rear seat, and a focus on quality craftsmanship. Luxury here means silence, softness, and attention to detail.
For U.S. buyers, owning a Toyota Century comes with challenges like importing and finding parts. But the reward is worth it: a dignified limousine with deep cultural roots. It’s not about speed or screens; it’s about feeling safe and comfortable every mile.
In conclusion, the Toyota Century is Japan’s gentle giant—steady, precise, and timeless. It offers luxury without being flashy, and its V12 legacy continues to influence modern luxury cars.